Laufey has shared a video for her new song ‘Madwoman’, complete with an all-star cast including KATSEYE’s Megan Skiendiel – watch below.
The song is taken from the new deluxe edition of the Los Angeles-based, Icelandic-Chinese artist’s latest album ‘A Matter Of Time’, which includes four new tracks and is available on streaming services and physical formats now.
The new ‘Madwoman’ video stars a range of Asian and Asian-American talent, including Skiendiel, the Heated Rivalry star Hudson Williams, Lola Tung from The Summer I Turned Pretty and the US Olympic gold medal figure skating champion Alysa Liu.
Directed by Warren Fu (Dua Lipa, The 1975, Daft Punk), the video pinpricks the idea that the picture-perfect celebrity world is all that it seems. It was filmed in Los Angeles just weeks before Laufey’s Coachella debut and you can check it out here:
Laufey has said: “Growing up, I felt a general lack of representation for people who looked like me in music and media. With the ‘Madwoman’ video, I wanted to be that representation. The result is what honestly feels like my absolute dream video and exactly what younger Laufey would have loved to see.”
In a four-star review of ‘A Matter Of Time’, NME wrote: “‘A Matter Of Time’ is just as gorgeous as its predecessors, but this time, there’s more darkness shadowing the gleam. Sometimes that manifests in Laufey’s vocals or lyrics – over the bossa nova swing (and Clairo backing vocals) of ‘Mr. Eclectic’, she elegantly eviscerates men trying to ‘woo and win‘ her. ‘You think you’re so interesting,’ she sings with an audible eye roll and mocking smirk, putting pretentious posers who ‘think you’re so poetic / Quoting epics and ancient prose‘ firmly in their place.”
NME also spoke to Laufey about the making of the album. “There are parts of me that come out in this album that I didn’t dare to put out in the last few,” she said. “The way the album’s sequenced is it starts with this hope and a little bit of fear of love – it’s a first date. And then as the album progresses, it falls more and more into anxiety, and falls apart.”
Elsewhere, she was recently joined by Jeff Goldblum on the opening night of her UK arena tour, she covered Joni Mitchell’s ‘Both Sides Now’, and it was announced that she was heading to Fortnite as the latest headline act of rhythm game Festival.
