Lainey Wilson’s New Collection With Wrangler Delivers Rodeo-Inspired ’70s Western Fall Looks

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Lainey Wilson is back promoting another Wrangler collection for the brand’s fall 2026 campaign. The “Heart Like A Truck” singer wears coats, sweaters, graphic T-shirts, ranch-ready blouses and a faux fur vest to promote the line, which has been described in its press release as “’70s free-spirit energy with Western heritage and vintage glamour” — and we couldn’t agree more. The fur-lined coats, figure-hugging bell-bottom jeans and overall cowgirl style are giving major Lucy Ewing energy from Dallas.

This isn’t Wilson’s first time modeling for Wrangler. Since May 2023, the CMA award winner has had an ongoing partnership with the clothing store, telling Billboard in September 2025 that the collection reminded her of “my inner child and that little girl.” Wrangler is known for its rugged work apparel and outdoor gear, but the results of its collaboration with the country star are “hard-working cowgirl on the farm” meets style queen.

Wrangler offered members early access to shop the new line on Aug. 12, with the full collection available to the public starting Thursday, Aug. 13.

Embroidered with “LW” initials for Lainey Wilson on the left pocket flap.

High-rise, cinched-waist and wide-leg jeans with Wilson’s “LW” initials stitched on the pocket.

Mid-length, faux fur-lined sweater.

Comes in sizes XS-XL for women and sizes 7-16 for girls.

A standout pair of high-rise, chaps-inspired jeans, with Wilson’s initials embroidered on the coin pocket.

You may wear this while working on a farm, but the Lainey Wilson x Wrangler vest is made from 100% faux fur.

High-rise marbled, horseprint jeans with “LW” stitched on the coin pocket. These pants are handcrafted from cotton and offer a little stretch.

Shop the full collection of rodeo-inspired clothing for women and girls at Wrangler here.

Wilson’s Wrangler collab comes after a successful year of new music and shows. In March, she released “Can’t Sit Still,” followed by “Phone, Keys, Wallet” featuring John Mayer in June. The singer is actively performing across North America, with shows at the Illinois State Fairgrounds, the Iowa State Fair Grandstand, Atlanta’s Mercedes-Benz Stadium and more over the coming weeks. Get Lainey Wilson tickets at SeatGeek and StubHub.