Ye Deactivates X Account After Announcing Yeezy Adult Content

Ye (the artist formerly known as Kanye West) has deleted his X account seemingly after receiving a wave of backlash for announcing a new adult content website.

On Wednesday (April 24), the rapper tweeted a six second video with the phrase “Yeezy Porn Is Cumming,” directing viewers to “go to yeezy.com.” According to TMZ, Ye is planning to build an adult content studio under his Yeezy brand, and is in contact with Stormy Daniels’ ex-husband Mike Moz to discuss leading the project.

Billboard has reached out to Ye’s reps for more information.

Following the announcement, the Vultures artist received an onslaught of criticism from fans, who urged him to “return to Christ” following his Jesus Is King era. Ye has since deactivated his account, though its not immediately clear if he deleted the account himself or if the platform banned him.

West has expressed varying opinions on porn throughout the years. In 2018, after telling Jimmy Kimmel that he “still looks at PornHub,” the platform offered the star a lifetime of free premium membership on their site. He later admitted to a “full-on pornography addiction” that “destroyed my family.”

In November 2022, Ye revealed that he will be taking a “fast” from speaking, alcohol, sex and porn. “I’m not talking to nooobody for a month,” he captioned a post that reads, “I’m taking a 30 day cleanse, a verbal fast. No alcohol, no adult films, no intercourse.” 

See below for fan reactions to the Yeezy Porn announcement.