Jennie‘s 2024 “solo journey” is off to a sexy start.
On Tuesday, Rolling Stone exclusively debuted a first look at Calvin Klein‘s Spring 2024 sultry campaign video featuring the Blackpink queen.
The black-and-white video opens with the singer laying in bed in two-piece Calvin Klein undergarments as an alarm clock goes off as she gets out of bed, puts on some shiny boots, and swings her feet atop a couch as “Baby, I Love You” by the Ramones plays in the background.
The singer walks by a record player, reads a book, and puts her hair up in the seemingly hot penthouse apartment before a shot zooms out to see the star looking outside of a window as Joey Ramone sings the line, “Baby, I love you. Come on baby” from the original Ronettes track.
This is Jennie’s third campaign with Calvin Klein. Last year, she released a limited-edition capsule collection of clothing that reflected her “everyday style,” which featured images of the singer titled “Jennie for Calvin Klein.”
“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” Jennie said at the time. “This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette and the details.”
The musician and actress starred in the brand’s 2022 campaign, alongside Dominic Fike, Chloë Sevigny, and more. Last year, the brand recognized Jennie as a “cultural powerhouse” and said she was a “longtime fan of the brand.”
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Jennie ended 2023 by announcing a new company and label called Odd Atelier, sharing that she’d begin her “solo journey” with the company outside of Blackpink. “OA, which stands for Odd Atelier, is a space that aims to create new things that attract attention in a different way from what is usual or expected,” read a post by the brand. “It is a label founded by artist Jennie in November 2023.”
Last year, the musician starred as Dyanne in The Weeknd’s The Idol. She’s set to appear in Korean TV series Apartment 404 this year. She last joined the R&B singer on “One of the Girls” last year. She has two other solo singles under her belt: 2023’s “You & Me” and 2018’s “Solo.”