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‘Moana’ Makes Underwhelming Splash at Box Office With $43 Million Opening

‘Moana’ Makes Underwhelming Splash at Box Office With  Million Opening

The Walt Disney Company’s live-action Moana may be the No. 1 movie at the domestic box office, but it did not make a big splash in its first weekend in theaters.

The movie, which cost a reported $250 million to produce, earned just $43 million from ticket sales in the U.S. and Canada, according to studio estimates Sunday (July 12).

Internationally, it earned $52 million from 50 markets, adding up to a $95 million global debut.

The studio bet big on Moana, one of its most popular franchises. The 2016 animated film is the most watched movie on Disney+. Its sequel, which was stitched together from a planned streaming series, made over $1 billion and scored a Thanksgiving record when it opened with $225 million in 2024. Moana 2 was also released just 19 months ago.

This latest Moana, directed by Thomas Kail, brings Dwayne Johnson back as the demigod Maui and introduces Catherine Lagaʻaia as the adventuring Polynesian princess. Despite praise for Lagaʻaia, the film set sail on a wave of dismal reviews from critics for being essentially a shot-for-shot remake of the original.

It’s currently sitting at a 34% on Rotten Tomatoes. Audiences, the majority of whom were women (66%), were less negative: According to PostTrak, 63% said they would “definitely” recommend the film to their friends. Parent reactions were even stronger, with 78% saying they would recommend it to other parents. It also got a promising A- CinemaScore.

Disney’s live action remakes of beloved animated films, new and old, have had their share of successes and disappointments. Some have made over $1 billion, including Lilo & Stitch, The Lion King and Beauty and the Beast. Others have floundered, most notably last year’s Snow White, which made only $205 million worldwide.

Paul Dergarabedian, the head of marketplace trends for Rentrak, said Moana’s debut could also be a product of PG-rated oversaturation in the marketplace: Universal’s Minions & Monsters was in second place with $20.5 million, and Toy Story 5 was close behind in third place with $18.5 million.

“Families love going to the movies, but right now there are three of them,” Dergarabedian said. “That’s a lot of competition.”

PG-rated films outgrossed others in 2024 and 2025, so Moana’s performance may not be a case of “family movie fatigue,” he said, but simply shows there can be a ceiling. Families have to make a choice, and after four weekends, Toy Story 5 is still going strong with a running global total of $879.1 million.

There also are signs that these movies might not sink or swim based on the opening weekend alone. Although Minions & Monsters opened below expectations over the Fourth of July holiday, it also had a modest 45% drop this weekend. Its running domestic total is currently sitting at $108.3 million.

The weekend’s other big new opener was definitely not PG: The R-rated horror Evil Dead Burn, a Warner Bros. release, opened to $13.7 million and landed in fourth place.

Angel Studios’ George Washington movie Young Washington rounded out the top five in its second weekend in theaters, with $6.4 million.

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