The gay community has been hung up on Madonna for decades — and the feeling has always been mutual, with the Queen of Pop consistently using her platform to advocate for LGBTQ+ people worldwide, even way before it was socially acceptable for pop stars to do so.
So it’s only fitting that ahead of the release of Confessions II — the sequel to her 2005 dancefloor masterpiece Confessions on a Dance Floor — Madonna is teaming up with Grindr for a global collab to launch her hotly anticipated album.
On Friday (April 24), Madonna is taking over the grid — meaning the Global Gayborhood in Your Pocket is now officially part of the Queen of Pop’s realm. The in-app experience features exclusive content, location-aware moments that appear in the Global Gayborhood and limited-edition product drops — one of which is an exclusive picture disc of Confessions II, handpicked by Madonna, available only for Grindr users.
Courtesy of People’s Revolution
“Thanks for coming” is the opening benediction of Confessions II, an album designed to unite people on the dancefloor in real time. Similarly, the Madonna x Grindr experience “rewards participation and discovery,” according to the press release, “connecting users not just to content, but to each other” — i.e., all the beautiful strangers in the Gayborhood.
“Grindr drives connections, shapes culture, and builds community – and no one embodies that spirit quite like Madonna,” says George Arison, CEO of Grindr. “She has been empowering our community to Express Yourself for decades, so this feels less like a partnership and more like a homecoming.”
After debuting the first taste of her upcoming album, “I Feel So Free,” on SiriusXM’s Pride Radio last Friday (April 17), Madonna is continuing to superserve her devoted queer fanbase (which has been integral to her success and a part of her identity from the start of her iconic career) with this collab. By taking over the grid, Madonna is meeting many of her fans where they already are, giving them an early peek at the dancefloor ahead of the album’s July 3 release.
So open your heart and get into the Grindr groove — because bitch, it’s Madonna!
Courtesy of People’s Revolution
