It’s good to be bold, which is why Rolling Stone and Jack Daniel’s have made their own bold move, partnering for the first ever Musicians on Musicians Latino series. The multi-part event is part of the larger Jack Daniel’s Presenta initiative, which over the last few years has not just celebrated the world of Latin music, but worked to elevate the voices of today’s Latin artists and bring them directly to fans and enthusiasts.
Now, through a unique expansion of Rolling Stone’s iconic Musicians on Musicians series, the two historic brands are uniting through a shared passion for music — and its power to inspire, connect, and enrich lives.
One of the evening’s custom Jack Daniel’s cocktails, “Tennessee Maid”.
Noemad
Held at the start of February in Los Angeles, the second event in the Musicians on Musicians Latino live series vibrated with the city’s energy in the lead up to the Grammys. Here, an eclectic mix of industry pioneers and Latin music fans came together at an intimate venue in the trendy Downtown LA area, for an evening of conversation and revelry, courtesy of Jack Daniel’s Presenta. Led by Rolling Stone Senior Music Editor, Julyssa Lopez, it began with wide-ranging conversation between Latin music stars Myke Towers and Luis R. Conriquez, who met for the first time on stage to share their mutual admiration for one another before a live audience.
The duo, speaking mostly in Spanish, discussed their shared goal of supporting new artists breaking onto the Latin music scene. Asking Conriquez how he selects emerging talent to foster, Towers translated the Mexican artist’s reply for the audience, explaining, “He likes to help the new talent. He’s got to feel goosebumps whenever he listens to new music.”
Luis and Myke posing with matching custom jackets courtesy of Jack Daniel’s
Noemad
Discussing his respect for Conriquez’s style of music, known as “Corridos Bélicos,” which blends complex orchestral arrangements and traditional Mexican sound with a more aggressive, modern twist, Towers said, “[With] that type of music, you’ve got to know what you’re doing because not everybody can make the music that he makes.” He continued, “They’ve been doing what they’ve been doing [from] years ago, but now they’ve got the attention of the world.”
Luis R. Conriquez taking the stage for a performance with Jack Daniel’s cocktail in hand.
Noemad
Bringing their conversation to a close with a Jack Daniel’s toast to the fans, Towers handed over the stage to Conriquez and his full band for a powerhouse performance that brought the crowd to their feet in dance.
To see more of the Musicians on Musicians Latino conversation between Myke Towers and Luis R. Conriquez, check out the full video here.
And make sure to stay tuned for future content regarding Musicians on Musicians Latino, which continues this year with our final event in New York City, featuring more of your favorite Latin Music artists, performances, and more — in collaboration with Jack Daniel’s.
Please Drink Responsibly. Responsibility.org
Tennessee Whiskey, 40% Alc. by Vol. (80 proof.) Distilled and bottled by JACK DANIEL DISTILLERY, Lynchburg, Tennessee. Jack Daniel’s and Old No.7 are registered trademarks. ©2024 Jack Daniel’s. All rights reserved. All other trademarks and trade names are properties of their respective owners. Please do not share or forward this content with anyone under the legal drinking age.
