South Korean singer-songwriter IU has dropped the music video for ‘The Winning’ B-side ‘Shh..’, starring Decision To Leave actress Tang Wei.
The visual was released today (February 23) at midnight KST, marking the fourth track off her recently released mini-album ‘The Winning’ to receive a video treatment after ‘Love wins all’, ‘Holssi’ and ‘Shopper’.
The song features the vocals of NewJeans‘ Hyein and Roller Coaster’s Joe Won-sun, while featuring a special narration by veteran Korean singer Patti Kim in the bridge. The clip stars both Tang Wei and IU, in a cinematic tale of the complicated relationship of a mother and daughter caught in a time loop, told in the style of a modernised silent film.
In a previous statement about her involvement in the ‘Shh..’ music video, Tang Wei said that the visual will revolve around an “interesting relationship where IU plays the role of my mother as well as my friend”, per Korea JoongAng Daily.
The Chinese actress added that her decision to appear in the video stemmed from her admiration of IU’s “talent, personality and songs”. She added: “It’s my first time starring in a music video since I started my [acting] career, but I’m happy to have done this with IU and learned a lot on set.”
‘Shh..’ appears on IU’s sixth mini-album, ‘The Winning’, released earlier this week on February 20. The record arrived about two weeks before the start of her upcoming ‘H.E.R.’ world tour, which will feature shows in Asia, Europe and the US from March to August 2024.
The album also released alongside the official music video for ‘Shopper’, billed as one of two title tracks for the album aside from ‘Holssi’. The video was narrated and produced by DPR Ian, who also made an appearance.
The Korean singer-actress also recently personally extended an invite to one of her American concerts to an elderly fan, who runs a YouTube channel called “Zen Does KDramas”. The fan went viral on social media platform X after being noticed by other IU fans.
He also gained recognition for his reaction video to the ‘Shopper’ music video, which eventually made its way to the singer herself. “Your videos made me happy. I want to make you happy for a long time. I really appreciate your smile. And I’d like to invite you to my concert in America,” IU wrote on an Instagram Story. “My office will contact you, so please come.”