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Inside Taylor Swift’s ‘Tortured Poets Department’ Spotify Pop-Up

Taylor Swift’s upcoming album ‘The Tortured Poets Department’ has everyone excited, and fans can’t wait to uncover the hidden meanings and Easter eggs within her Spotify pop-up, The Tortured Poets Department Library.

Chris Olsen:
This is crazy. I mean, what Spotify has done is also so beautiful. The energy here is beautiful, Swifties are the best people in the world

Tetris Kelly:
So many Swifties, lyrics and Easter eggs? It’s Tetris with Billboard, and Spotify is helping us celebrate ‘The Tortured Poets Department.’ Taylor Swift, what are you telling us? We try to find out in Billboard All Access. You wouldn’t believe the line at The Grove as Spotify enticed Swifties with a mission before Friday’s release of ‘The Tortured Poets Department.’

Swiftie #1:
I cannot wait. I actually can’t believe it’s already coming out. We just saw you at Coachella, Taylor!

Swiftie #2:
I literally can’t wait. This woman’s a genius. She is a genius! 

Swiftie #3
Twenty new songs, hopefully some music videos, merch, it’s gonna be amazing.

Tetris Kelly:
Fans grabbed bookmarks and a card where they could pick the song they’re most excited for and then deposit it at the library pop-up. And in addition to hidden lyrics and titles, they also had a photo opp to commemorate the moment. And what are the Easter eggs here? I gotta find them.

Chris Olsen:
There’s a lot of 2’s here. There’s a lot of Easter eggs that lead to the number 2, and I don’t know what that means, but I’m shaking once again.

Swiftie #1:
I saw the December 13th sign over there. And then I also saw a journal that said “us” and it was like hidden behind something and I really wanted to go in there and see if it was a journal about her and Travis, but who knows.

Watch to learn more!

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