Inside Chappell Roan’s Fan-First Ticketing Strategy

Sponsored by AXS, when Chappell Roan announced her fall 2025 pop-up shows, she made it her mission to get tickets for the concerts into the hands of real fans. Partnering with AXS, she used the ticketing leader’s innovative tool, Fair AXS, to verify buyers – and stop bots and scalpers from hijacking the moment. In this panel, Dean Dewulf (AXS), Lauren McKinney (Foundations Artist Management), and Kristen Mitchell (Wasserman Nashville) unpacked how an artist’s vision, management strategy, and ticketing technology came together to protect Chappell’s community and set a new standard for fan-first onsales. Moderated by Dave Brooks.