Justin Bieber‘s Coachella headline debut was a family affair.
Hailey Bieber shared a behind-the-scenes Instagram carousel on Monday documenting the family’s weekend at the festival — including a standout detail: a “Bieberchella” temporary tattoo on 19-month-old son Jack Blues Bieber’s forearm.
“Such a special weekend,” Hailey captioned the post. “Nobody will ever know even an ounce of what it’s taken to get here. So grateful for this beautiful life. SO proud. Let’s do it all again!!!!”
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The carousel opens with a photo of Hailey alongside Justin who is holding Jack — dressed, notably, in baby Birkenstocks. Videos in the post show Hailey dancing during soundcheck as Justin ran “Favorite Girl,” and the pair holding Jack while he dances along to Justin rehearsing “FIRST PLACE.” The “Bieberchella” temp tattoo stamped on Jack’s arm closes out the slideshow.
Hailey was in the crowd for Justin’s headlining set on Saturday, April 11 — his debut as a solo headline act at the festival.
During “Everything Hallelujah,” the Coachella livestream camera caught her in the audience as Justin sang the lyric “Hailey, babe, hallelujah.” She blew him a kiss onstage as the crowd erupted. Their son got his own moment too, with Justin delivering the next line: “Baby Jack, hallelujah.”
The weekend was a full family affair across the festival grounds. Justin’s SKYLRK brand installed a 10,000-square-foot Oasis space and an in-demand merch shop on-site, while Hailey’s Rhode returned to Coachella with a “Rhode World” pop-up — arriving days after she and Justin collaborated on the brand’s new hydrocolloid pimple patches.
While the Biebers have never shown Jack’s face publicly, they have shared glimpses of their son since his birth in August 2024. He appeared in promotional images for Justin’s Grammy-nominated album SWAG, shot by Renell Medrano.
Last Halloween, Hailey shared a photo of Jack in the purple hoodie and white jacket Justin wore during his My World Tour. Earlier this month, Hailey posted a carousel of Jack playing with Rhode pimple stickers and watching Justin’s 2011 “Never Say Never” documentary on his dad’s lap.
Justin returns to the Coachella Main Stage to headline weekend two on Saturday, April 18.
His Swag two-part album earned four Grammy nominations following its release last year, with the first album debuting at No. 1 on Top Streaming Albums and Streaming Songs charts (dated July 26). Swag II debuted at No. 2 on the Hot 100 upon its September 2025 release.
