Connect with us

Hi, what are you looking for?


Coachella 2024 Expands Asia’s Pop Spotlight With ATEEZ, The Rose, 88rising & More

From YOASOBI and LE SSERAFIM’s sets to the combining of star power thanks to 88rising Futures, the promise of Asian pop music was on full display in Indio.

Historically, Coachella has leaned upon trusted partners to deliver a major “who’s next” artist from Asia when it sets up camp in the desert.

Long-running K-pop label YG Entertainment first landed hip-hop trio Epik High at the 2016 fest before having BLACKPINK in 2019 and 2023 (where the girl group was a headliner), as well as their long-running boy band BIGBANG for the ultimately canceled 2020 Coachella. Music and media company 88rising has brought the likes of Jackson Wang from China in 2023 and as a surprise guest this year, Joji from Japan in 2022, and both NIKI and Rich Brian from Indonesia in 2022. Korean indie-rock acts Hyukoh, those in electronic spaces like Peggy Gou, and even Japan’s vocaloid scene via Hatsune Miku’s booking in 2020 as well as this year all brought a much-needed range of representation to the festival in the past.

But for 2024, Coachella opened its arms to a range of new and rising artists boasting a vast range of seniority, label homes and backgrounds, casting its widest net yet across Asia’s varying pop scenes — most boasting fanbases that display their fandom in fierce fervor — giving the artists a similarly large spotlight offered to pop, rock, electronic and Latin music at the influential festival.

From ATEEZ, YOASOBI, The Rose, LE SSERAFIM and ATARASHII GAKKO! all rocking their own sets to the exciting mashing of worlds and surprise guests that came together at the 88rising Futures showcase, read on for more about the artists representing this year and why Coachella 2024 clearly did their research when it came to this year’s expanded spotlight on Asian pop.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


There’s a long history of country-to-pop crossovers, from Dolly Parton to Shania Twain to Taylor Swift. But 2024 is proving to be the year...


Metro Boomin is giving back to his hometown of St. Louis in honor of his late mother. The producer—who’s fresh off two back-to-back number...


A group of Irish kids have gone viral thanks to their rap skills on a drum & bass song called ‘The Spark’. The track...


The annual Seattle music and arts festival Bumbershoot has locked in its 2024 performance lineup. Returning during Labor Day weekend on Aug. 31 and...