Yungblud has officially made his grand return.
The 27-year-old British rocker introduced his fourth studio album era with an epic nine-minute long single, “Hello Heaven, Hello” as well as the accompanying cinematic music video on Tuesday (March 18).
In the Charlie Sarsfield-directed music video, Yungblud proclaims the lyrics from various scenic landscapes, from a snowy mountain field alongside a gorgeous black horse to the edge of a cliff. He then grows wings and ascends into the air, before the second half of the video takes place inside a black-and-white TV set, where the singer performs the rest of the track with his band. He concludes the visual while holding onto a cross, with mountains and lake behind him at sunset.
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“Hello Heaven, Hello is the opening statement to my new album. It’s a journey of self-reclamation, a goodbye to the past and how you may have known or perceived me before and a hello to the future and where I’m going,” Yungblud said of the track in a press statement. “It sets the precedent for what this album is. It’s an adventure that’s sonically more ambitious than ever before, a journey that is meant to be played in its entirety, that doesn’t for a moment hold back or let its imagination be filtered. I wanted its first moment to be a statement.”
He continued of the song’s length, “I’ve been discouraged from releasing a nine-minute-and-six-second song as my first move back in a year because in a modern world it’s seen to be a ‘risk’ — I don’t see it like that at all. I see it as an opportunity. In my opinion, risk is an artist’s greatest tool, putting everything on the line in pursuit of the best evolution and art you can make — without risk, there is no innovation. I feel like for the first time in a long time I’m exactly where I need to be and doing exactly what I’m supposed to be doing — making exactly what I want — exploring the past, the present, the future and most importantly, myself. This album feels magical to me and this is where it starts. Where the f— are we gonna end up? Let’s see. Get on the horse. Let’s ride.”
Yungblud’s last album was his self-titled 2022 project, though he’s released a string of singles since. His music festival, Bludfest, will also be returning to Milton Keynes’ National Bowl on June 21, 2025.
Watch the “Hello Heaven, Hello” music video below.