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Worth It? These $700 Luxury Headphones Track Your Brain Activity to Help You Avoid Burnout & Improve Focus

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

It’s easy to get lost in the music when you’re wearing comfortable headphones and jamming away to your favorite songs, but your brain could be suffering from burnout.  

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Luxury audio brand Master & Dynamic partnered with Neurable, a neurotechnology company specializing in developing AI-powered tools, to introduce an innovation in smart headphones.

The MW75 Neuro headphones measure your brain activity to help boost productivity and avoid burning out by integrating Neurable’s brain-computer interface (BCI) and AI technology. Electroencephalography (EEG) sensors in the ear pads of the headphones track and analyze brain signals and translates them into “detailed brainwave data that offers valuable insights into focus levels and more,” according to a news release.

Master & Dynamic MW75 Neuro Smart EEG ANC Headphones

Available in onyx and grey, MW75 Neuro headphones are up for pre-order and will be released on Oct. 31. They feature memory foam pads, an anodized aluminum headset, tempered glass and lambskin leather.

On the technical front, the hi-fidelity headphones are powered with 40mm beryllium metal drivers, Bluetooth 5.2, adaptive technology that connects to hi-res Bluetooth audio up to 100 feet and a 22-hour battery.

With the Neurable app, you can access your brainwave data and focus score, track your progress, find tips to enhance productivity and enact the Brain Break feature, which prompts you to pause and refocus.

“The brain serves as the core of our health and well-being, yet we have only scratched the surface of what is possible by understanding and harnessing its power,” said Dr. Ramses Alcaide, co-founder and CEO of Neurable. “In partnership with Master & Dynamic, we are eager to bring the future of neurotechnology to the world with the debut of our groundbreaking MW75 Neuro smart headphones. These headphones mark the beginning of BCI-enabled technology for all, with the development of future use cases already underway.”

Master & Dynamic’s product lineup includes the MW75 ANC Noise–Canceling Headphones ($599), MH40 Wireless Over-Ear Headphones ($399) and the MW09 Wireless Earbuds ($349).

For more tech upgrades, check out the best speakers for music fans and the best vertical record players.  

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