Oasis have reunited in a new ad for Adidas Originals – watch it here.
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The video was launched this evening (June 19) as part of the Noel and Liam Gallagher‘s preparation for their upcoming reunion tour. Fans can get their hands on Adidas Originals gear including Firebird tracksuits, raglan sleeve jerseys, bucket hats and coach jackets – as featured on Liam in the ad itself.
Both Oasis and Adidas had been teasing an announcement throughout the day, sharing a clip on social media this afternoon with the caption, “Original Forever. All will be revealed,” and telling fans to tune into Channel 4 at 9pm.
In the three-minute-long video, the band’s 1994 hit ‘Live Forever’ plays over old and new footage of Noel and Liam wearing Adidas, including some new content that seems to tease the new merchandise as well as throwback clips of iconic moments like Knebworth and Heaton Park, before the two brothers appear together at the end of the video.
“After 30 years of shared history, Adidas Originals and Oasis join forces to celebrate an undisputed connection rooted in music, fashion and British identity,” the description on the video reads. “Original Forever is more than a campaign. It’s a nod to a moment, a movement and a time that defined it all.
“With the return of the band for Live 25’, the collaboration brings a new era of looks into the now, reworking era-defining silhouettes with a modern edge. From Firebird tracksuits to classic jerseys and jackets, the Live 25’ collection honours the past while living in the present.”
“This film captures a journey from the city streets to stadiums, ’90s anthems to the now. It’s a tribute to two brothers, two icons, one band, and a brand that’s been with them every step of the way.”
Liam and Noel were filming for the video in a London pub in the spring, and it was reported that neighbours complained about the noise. They were seen at the working men’s Mildmay club in London’s Newington Green on April 24, and it was rumoured that local residents weren’t impressed with a source telling The Sun, “The din was huge”.
It was rumoured that they were playing a show there, before Liam revealed on X (Twitter) that no live music was played. Noel then confirmed on TalkSport the following day that he’d met with Liam, saying: “He’s great. I was with him yesterday actually. He’s alright, he was on tip-top form. He can’t wait – none of us can wait.”
The new range will be sold in Adidas stores, on adidas.co.uk, on oasisnet.com, and at the live dates this summer.
For fans who don’t want to wait until the tour, which begins on July 4, it was announced earlier this week that pop-up stores are to be launched around the UK beginning tomorrow (June 20) with one in Manchester. Other stores are planned for Cardiff, London, Edinburgh, Dublin and Birmingham, and you can find tickets to get into the stores here.
