Melbourne, Australia — UNIFIED Artist Management (UAM), part of Australia’s UNIFIED Music Group, is expanding.
Announced Thursday, Jan. 29, Maddy Smith and David Zietsman join the UAM team, and they bring their artist roster with them, including Cat & Calmell, Ben Gerrans, Sixten, and Benjamin.
Smith comes on board with UNIFIED boasting more than a decade’s experience in artist management, global touring, and label management, having worked with the likes of ARIA Award-winning artists Genesis Owusu and Golden Features.
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Previously, Smith teamed with Mardi Caught’s marketing services specialist The Annex on Keli Holiday’s campaign for “Dancing2,” which dropped in at No. 2 on triple j’s Hottest 100 countdown for 2025; tour-directed DICE’s 25-date tour across the United States and Canada; and served on a panel of industry-advisors for Music Australia’s Export Development Fund.
Zietsman boasts experience in artist management, A&R, bookings, development and touring, and will utilize his skillset across both UAM and distribution platform Community Music — a dual role that’s said to reflect the “unique integrated approach” for artists across the independent music company’s ecosystem.
Previously, Zietsman held roles with Plus Bits Agency and Teamwrk Music Group.
“I’m thrilled to welcome Maddy and David to the team; both are joining with a wealth of experience and are achieving incredible results for their artists,” comments UAM general manager, Ash Hills, recipient of the Lighthouse Award at the 2025 Association of Artist Managers (AAM) Awards.
“They are managing some of the country’s most exciting emerging artists, all who are gearing up for a huge year ahead. Cat & Calmell continue to share their Live Laugh Cool Star EP with global audiences and are supporting Renee Rapp, and Ben Gerrans is backing up his Primrose EP with new releases and shows all over the world.”
At UAM, these acts join the likes of standout Australian artists Wade Forster, Vance Joy, Ocean Alley, and Teen Jesus and the Jean Teasers. Just last week, the management team and its artists landed eight tracks in triple j’s Hottest 100.
Helmed by CEO Jaddan Comerford, UNIFIED launched in 2011. Today the multi-service music company is active in artist management, recorded music, publishing, and live events, and boasts offices in Sydney, Los Angeles, London and its headquarters in Melbourne.
