Universal Music Group and NetEase Cloud Music have signed a strategic multi‑year licensing agreement that will bring UMG’s global catalog to the Chinese streaming platform and its associated digital services.
Under the deal, NetEase Cloud Music will distribute millions of tracks across every genre and era, spanning both international stars and local Chinese artists signed to UMG’s labels. The partnership also includes plans for joint marketing initiatives and product innovation aimed at enhancing the fan experience, promoting Chinese talent alongside UMG’s global roster, and expanding the platform’s premium and VIP offerings. In addition, the agreement incorporates artist‑centric terms governing the use of artificial intelligence, reflecting both companies’ commitment to responsible AI practices that protect artists and their work.
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The companies said the agreement will deepen fan engagement, support creators and strengthen UMG’s position in one of the world’s largest music markets, with NetEase Cloud Music — which blends community‑centered streaming with social entertainment features through its flagship app and sister products like LOOK Live Streaming — serving as a key partner.
In making the announcement, NetEase Cloud Music CEO William Ding said: “With the largest user base globally, China stands as the world’s biggest music streaming market. Moving forward, we will continue to work hand in hand with UMG to deliver premium music experiences to our users in China. At the same time, we look forward to exploring even more diverse and multifaceted avenues of collaboration with UMG.”
“Together, we aim to strengthen an artist-first streaming environment that supports creators, engages fans, and connects China’s music market more closely with the global music industry,” added Adam Granite, executive vp of market development at UMG.
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