The rapper debuted the track at the College Football Playoff National Championship on Monday
Travis Scott enters a fever dream in the visual for “4×4.” On Friday, the rapper released the video for the new single, which sees him living different scenarios — from ultra-protected politician to WWE wrestler to a criminal on the run — within seconds.
The Gabriel Moses-directed video opens with a Columbia Pictures film intro spoof, with Columbia replaced by Scott’s Cactus brand, while a replacement of the “Torch Lady” flips off the camera. Scott is then riding in a car surrounded by a slew of bodyguards before clips flash of Scott performing the track from a football field surrounded by a marching band, with the Houston native dressed only in Texas flag-printed pants in an empty room.
The sometimes black-and-white video watches Scott go from dancing band director to a jacked wrestler surrounded by championship belts jumping into the ring to face off against two buff men. “Gotta be tens at least, 1 v. 3 these hoes/And they love takin’ us up, they scrape it right out of the bowl,” he raps. “Got plenty of zaza, we takin’ ’em high/He wanna just smoke with La Flame, but don’t wanna hotbox.”
Near the end of the video, Scott is seen in a car chase as he makes his way down a freeway while followed by a helicopter and a trio of cop cars. The video closes with a monkey seemingly listening to the song — the clips were all the animal’s fantasy.
Scott debuted “4×4” at halftime at the College Football Playoff National Championship, rapping on the roof of Atlanta’s Mercedes Benz Stadium Monday. The single is his first new music of the year, following the success of last year’s re-release of Days Before Rodeo, which topped the charts a decade after its original release.
