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Tiga Sells Masters, AI Remix Platform Raises $3M & More Music Deals

BEAT Music Fund, the dance music investment company from Armada Music Group, acquired the rights to “a large portion” of masters from DJ, producer and Turbo Recordings founder Tiga. The deal includes Tiga’s “Sunglasses at Night,” “Bugatti,” “You Gonna Want Me,” “Let’s Go Dancing” and “HAL” featuring Kölsch. BEAT previously signed catalog deals with Kevin Saunderson, Markus Schulz, Robbie Rivera, Jax Jones, Amba Shepherd, VIVa MUSiC, Sola Records, King Street Sounds, Chocolate Puma and others.

Hook, the AI-powered platform that allows users to legally remix songs by top artists while earning income from those remixes, closed an additional $3 million in funding, bringing the startup’s total funding to $6 million. This round includes new investments from Khosla Ventures, Kygo‘s Palm Tree Crew, and The Raine Group. Continued support came from existing investors including Imaginary Ventures, Steve Cohen‘s Point72 Ventures, KSHMR and Edgar Bronfman, Jr.‘s Waverley Capital. The investment will help accelerate Hook’s marketing efforts and hiring, with a focus on user acquisition.

Japanese record label Teichiku Entertainment signed a distribution partnership with Believe for Japan and the rest of the world. Through the deal, the companies aim to expand Teichiku’s digital footprint by leveraging Believe’s global DSP network, technology and digital-first expertise to bring Japanese enka, kayōkyoku and pop music to a wider audience globally.

Indian record label and music publisher Times Music acquired Indian regional record labels Symphony Recording Co. and ARC Musicq. These are Times Music’s first acquisitions since Primary Wave Music invested in the company to speed up its growth worldwide. Symphony, described in a press release as “the undisputed leader of Tamil spiritual and devotional music,” has a catalog of more than 350 audio and 100 video albums and boasts YouTube views of nearly 2 billion, with revenue on the platform doubling in the past four years, according to the release. ARC Musicq, which has been distributed by Times Music since 2017, is a label specializing in Indian folk music and film soundtracks within the Kannada music market. ARC also boasts more than 2 billion views on YouTube, with revenue quadrupling in the last three years, according to the release.

Independent U.S.-based K-pop label hello82 struck a partnership with One Hundred Label, the Korean entertainment company behind THE BOYZ. Under the deal, hello82 is serving as the exclusive physical distributor for the group’s album Unexpected, which was released on March 17. To support the release, hello82 is erecting immersive fan experiences at its brick and mortar fan spaces in Los Angeles and Atlanta, and at pop-up shops in major markets including New York, Chicago and San Diego throughout March. Hello82 previously signed similar deals with KQ Entertainment (ATEEZ, hikers) and FNC Entertainment (P1Harmony).

Ninja Tune struck a licensing partnership with Reactional Music, the music personalization platform allowing real-time interactive music integration in gaming, automotive and digital environments. With the deal, Ninja Tune’s labels and publishing division, Just Isn’t Music, have licensed the rights to tracks from its catalog for use in Reactional’s music personalization engine and music delivery platform. Ninja Tune’s labels include Brainfeeder, Counter Records, Technicolor, Big Dada and Foreign Family Collective, which have collectively released music by Thundercat, Bonobo, Little Dragon, Run the Jewels, ODESZA, Peggy Gou and others. Reactional’s platform is now live on Unity and Unreal Engine. It is being used by developers and creators in Europe, the United States, China and Southeast Asia.

ADA, the independent music distribution and artist services arm of Warner Music Group (WMG), acquired music tech startup RSDL.io, which provides automated accounting and a simplified view of multiple revenue streams for artists and labels. Founded by tech executives Mike Holmes, Jim Sella and Bill Sella and music industry players Alex Brahl (S7 Management) and songwriter-producer Shep Goodman, RSDL.io lets users facilitate payments and manage splits and recoupments and “allows for multi-level artist and contributor payout functionality and insights,” according to a press release.

EMPIRE struck a multi-year partnership with sound separation and lyric transcription technology company AudioShake under which the San Francisco-based label will use AudioShake’s stem and lyric separation technologies to create stems and lyrics for its catalog. EMPIRE will use AudioShake’s AI to produce stems for use in synch licensing, immersive formats and new music licensing models.

Musical AI, the AI rights management platform for music and audio, is partnering with Nashville-based artist-model platform and VST plugin First Rule to build fully-licensed AI agents and models designed to support music makers. Through the deal, Musical AI will provide licensed training data to First Rule, which will use the data to train musical agents and models aimed at assisting artists and producers. Musical AI will also provide attribution technology and payment processing “to ensure First Rule can prioritize rightsholder consent, credit, and compensation,” according to a press release. Using this data, First Rule will train its proprietary models to ensure they are able to produce high-quality results. This will allow artists and producers to train their own “Musical Essence or M.E Models on their distinctive style and approach,” then license those models to others to use in First Rule’s Co-Writer, a generative AI-powered VST plugin the company is currently building that will work in any digital audio workstation.

Sony Music Entertainment India and Tiger Baby — the Indian production company formed by filmmakers Zoya Akhtar and Reema Kagti — formed Tiger Baby Records, a joint-venture music label dedicated to fostering emerging talent. For one of its first projects, the new label has partnered with jewelry brand Tanishq for a wedding song composed by Abhishek-Ananya and performed by Poorvi Koutish. It also recently released the soundtrack for Superboys of Malegaon, a film based on the life of filmmaker Nasir Shaikh, that was composed by Sachin-Jigar and written by Javed Akhtar. Tiger Baby Records will additionally release original music curated by Ankur Tewari that will spotlight emerging artists and launch a “City Sessions” initiative with Mumbai’s Island City Studios in which singer-songwriters will be offered the opportunity to refine their craft, collaborate with established artists and more.

Universal Music Group (UMG) and HEAT — a new marketplace connecting animators, game developers and 3D artists with a trove of motion data and music — formed a collaborative initiative involving Lil Wayne and CG5 that will make licensed tracks from both artists available to game developers for the first time. Beginning May 1, Lil’ Wayne tracks “Uproar” and “GO DJ” and CG5 tracks “I See A Dreamer,” “Sleep Well,” “Let Me In” and “Dancin’” will be available through the HEAT platform, allowing game creators to integrate those tracks into their projects.

Secretly Distribution struck a global distribution deal with Invada Records, a U.K.-based independent label co-owned by musician, producer and composer Geoff Barrow (Portishead, BEAK>) and his longtime business partner Redg Weeks. Invada has released music by artists including DROKK, The KVB, Jeremy Gara (Arcade Fire), BEAK>, Divide And Dissolve, Anika, Billy Nomates, Gazelle Twin, Colin Stetson, Sleafords Mods, TVAM, Benefits and Julian Cope. It has additionally released scores for films, TV shows and video games including Stranger Things, Drive, Ex Machina, Solaris, Red Dead Redemption 2, Hannibal, Dark, Annihilation and Black Mirror.

Sweet Relief Musicians Fund and Sweetwater launched The Hearing Health Fund at Sweet Relief Musicians Fund, which will provide support for the growing number of music professionals who face hearing-related challenges, including hearing loss and tinnitus. According to research cited in a press release, seven in 10 music venue staff are exposed to noise levels above the daily recommended limit, while only 15% reported using hearing protection on a regular basis. Through the fund, professionals can receive a free, three-part hearing screening with a certified audiologist and free Etymotic Research ER-20XS High Fidelity Earplugs. Music pros can navigate here to apply for the Hearing Health Fund.

Music technology company Audoo partnered with German performing rights society GEMA on GEMA’s music impact study, which aimed to quantify the commercial value of background music in gastronomy and retail spaces. The study used Audoo’s audio meters — or music recognition hardware — that the company had installed in hundreds of venues. Overall, it found that the use of background music increased retail sales by an average of 8% and gastronomic sales by an average of 5.4%. More information on the research can be found here.

Rhino Staging, which provides stagecraft and rigging crews across the U.S., acquired ROC Rigging, a provider of special event rigging services for entertainment, corporate and private events in the Palm Springs, Calif., area. Matt Talley, the founder/CEO of ROC Rigging, along with the company’s management team, will remain in place as the company integrates with Rhino.

UnitedMasters partnered with The Coca-Cola Company for an event to be held this month in São Paulo celebrating Brazil’s independent music scene. The two companies have also selected independent artist Alee to perform at Coke Studio at Lollapalooza Brasil, in addition to Zudizilla, who will perform on the main stage.

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