The Billboard Year-End Charts have once again revealed Bad Bunny as the Top Latin Artist of the year, reigning for a seventh consecutive year (since 2019). Likewise, with a seven-year strike, Karol G continues to dominate as the Top Latin Female Artist of the year.
Meanwhile, the coveted Year-End Charts also unveiled the Top New Latin Artists, revealing five breakout names that made strong waves in 2025 — and are all former Billboard Latin Artist on the Rise.
Leading the pack is Netón Vega, who with his hybrid of corridos and reggaetón is pushing boundaries in the Música Mexicana space. Since his first entry on the Billboard charts in 2024, Vega has charted multiple times across seven charts including the all-genre Billboard Hot 100 and Billboard 200.
He’s followed by Colombian artist Beéle, whose career began in 2020, but who became a viral force this year. With his Afrobeats and pop-dancehall sound, he’s secured collaborations with artists such as Shakira, Ed Sheeran and Marc Anthony, and even a joint album with Ozuna. “La Plena – W Sound 05,” a collaboration with W Sound and Ovy on the Drums, was nominated for best urban/urban fusion performance at the 2025 Latin Grammys.
Below, learn all about the five names who finished the year strong as Billboard’s Top New Latin Artist.
Billboard’s year-end music charts represent aggregated metrics for each artist, title, label and music contributor on the weekly charts from Oct. 26, 2024, through Oct. 18, 2025. Rankings for Luminate-based recaps reflect equivalent album units, airplay, sales or streaming during the weeks that the entries appeared on a respective chart during the tracking year. Any activity registered before or after a title’s chart run isn’t considered in these rankings. That methodology detail, and the October-October time period, account for some of the difference between these lists and the calendar-year recaps that are independently compiled by Luminate.
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Kapo
Image Credit: Jeisson Hernández Trending on Billboard
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}After 15 years trying to make a name for himself in the music industry, Kapo earned his first global hit, “Ohnana,” in 2024. The feel-good, uplifting Afrobeats song not only earned him his first Billboard entry on the Global Excluding U.S. chart last July, but it became the viral track that put him on the map. Since then, he’s placed various No. 1s on Billboard charts, including on Top Latin Pop Albums with his debut album, Por Si Alguien Nos Escucha.
“I have a very bohemian vein, an old soul,” the Colombian artist said to Billboard of his motivational and poetic lyrics. “My mother always spoke to me about very beautiful things. She is a very humble lady, her vocabulary is not very advanced because she always worked in a restaurant, but she raised her son, and her son looked for alternatives to succeed with the correct morals and principles.”
Read Kapo’s Latin Artist on the Rise feature here
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Omar Courtz
Image Credit: Daniel Boczarski/Getty Images Trending on Billboard
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}Omar Courtz first appeared on the Billboard charts in 2021 with “Ten Cuidado,” alongside Pitbull, IamChino, Farruko and El Alfa. Two years later, he nabbed a collaboration with Daddy Yankee, and their song “Beachy” earned Courtz his first top 10 on Latin Rhythm Airplay. In 2024, his debut album, Primera Musa — an ode to his past, his family’s influence, and the pivotal women in his life, laced with trap, reggaetón, R&B, Jersey club and house — debuted on the Billboard 200. “Primera Musa can be many things,” he explained to Billboard. “I leave it to the people to interpret it as they wish. It can be something you’ve lived, an experience, or it could be a woman.”
This year, Courtz joined Bad Bunny and newcomer Dei V on “Veldá,” part of of Bunny’s blockbuster album, Debí Tirar Más Fotos. The saucy reggaetón track peaked at No. 5 on Hot Latin Songs, earning Courtz his highest charting entry on the chart this January.
Read Omar Courtz’s Latin Artist on the Rise here
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Clave Especial
Image Credit: Eduardo Guzmán (EDG) Trending on Billboard
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}After debuting on the Billboard charts in 2024 with “Rápido Soy,” Clave Especial’s debut album Mija No Te Asustes, released under Street Mob Records, bowed and peaked at No. 8 on Billboard‘s Top Latin Albums chart, and at No. 5 on Regional Mexican Albums. The set features collaborations with Luis R. Conriquez, Fuerza Regida and Los Dareyes de la Sierra, but it was the group’s collaboration with Edgardo Nuñez on “Tú, Tú, Tú” that nabbed it its first-ever No. 1 on the Regional Mexican Airplay chart this August.
Clave Especial — comprised of Alex Ahumada, Leonardo Lomeli and Rogelio González, all from Salinas, Calif. — has become a growing force in regional Mexican music, thanks to the group’s take on corridos, incorporating charchetas and trombones to their style.
Read Clave Especial’s Latin Artist on the Rise feature here
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Beéle
Image Credit: individuaph/5020 Records Trending on Billboard
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}It was his 2020 single “Loco” that introduced Beéle’s carefree energy and chill music to the world. Three years later, a collaboration with Sebastian Yatra and Manuel Turizo called “Vagabundo” would mark his first No. 1 hit on both the Latin Airplay and Latin Pop Airplay charts. This year, “La Plena (W Sound 05)” with W Sound and Ovy on the Drums gave him his first No. 1 on the Billboard Argentina Hot 100 chart, as well as a Latin Grammy nomination.
Making the rounds with his debut album Borondo — which debuted at No. 10 on Top Latin Albums and No. 3 on Latin Rhythm Albums — the Colombian artist previously said to Billboard: “My encounter with music has always been unexpected… it’s a connection to my everyday life. I’ve had to live the way I live to be able to make the songs I’m making. I express myself. My heart speaks, my emotions speak, and they connect with the audience. I don’t just make music, I make art.”
Read Beéle’s Latin Artist on the Rise feature here
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Netón Vega
Image Credit: Josa Records Trending on Billboard
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}Netón Vega went from co-writing hits for Peso Pluma (“Rubicon,” “La People”) to launching his own solo career. He debuted strong on the Billboard charts, peaking at No. 2 on Hot Latin Songs with “Si No Quieres No” in collaboration with Luis R. Conriquez. Among five entries on the all-genre Billboard Hot 100, his groovy reggaetón track “Loco” became his highest-peaking song on the chart this year, and also reached No. 2 on Hot Latin Songs. Meanwhile, his debut album Mi Vida Mi Muerte has spent 10 weeks at No. 1 on Top Regional Mexican Albums, becoming the second-longest command on the chart in 2025, behind Fuerza Regida’s 111XPANTIA (18 weeks).
“I’m more comfortable maybe in Mexican music, but I feel good in both genres,” Vega, who’s known for doing both corridos and urban music, said to Billboard. “I don’t ever want to regret not doing a style. Having a song like ‘Loco,’ and for it to explode, it means a lot. People are discovering my music with this song. That’s always a good thing and I want to continue to do that with my music, without ever losing my essence, of course.”
Read Netón Vega’s Latin Artist on the Rise feature here
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