The show is starting early for The Life of a Showgirl, with Taylor Swift revealing some of the album’s lyrics days before its release through a Spotify pop-up in New York City.
On Wednesday (Sept. 30), the streaming service opened up its immersive experience — which features themed decor, album visuals, video messages from Swift and, most importantly, Easter eggs — in honor of The Life of a Showgirl. Fans who visited the pop-up quickly uncovered phrases that turned out to be lyrics from songs on the album, which drops Friday (Oct. 3).
One of them was scrawled in orange lettering across a mirror. It read, “Oftentimes it doesn’t feel so glamorous to be me.”
Another lyric — “Everyone’s unbothered ‘til they’re not” — was revealed on a banner above a Las Vegas-esque stage setup.
After their respective reveals at the pop-up, each lyric was projected across Spotify billboards in different cities. The first one reached passersby in New York City, Los Angeles and Las Vegas, while the second went up on a billboard in São Paulo.
Spotify’s Life of a Showgirl experience will be open through Thursday (Oct. 2), meaning there may be even more lyric reveals ahead. Swift has also been dropping what appear to be more lines from the unreleased songs via not-so-randomly capitalized letters in her lyrics on Apple Music, including the phrase, “They don’t make loyalty like they used to.”
The lyrics are just a few pieces of the Showgirl puzzle that have been falling into place leading up to its release. Billboard also found out recently that the 14-time Grammy winner does indeed interpolate George Michael’s “Father Figure” in her track of the same name on the album.
Beyond the Spotify pop-up, Swift has several other exciting events planned for release week. On Friday, her The Release Party of a Showgirl film event will hit theaters. She also has appearances on The Graham Norton Show, The Tonight Show Starring Jimmy Fallon and Late Night With Seth Meyers.
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