360W Music struck a distribution agreement with ADA, Warner Music Group’s global independent network, for Sounds of the Multiverse, a conceptual and transmedia music project. The partnership will enable the label to scale the rollout of the project’s unique conceptual catalog — a collection of more than 1,000 original songs — across multiple digital platforms.
Unlike traditional record labels, 360W Music creates editorial soundscapes with distinct visual, emotional and narrative identities. All content is produced in studio — without the use of AI — and curated by a global team of producers, engineers and creators.
As part of the Multiverse project’s worldwide reach, ADA will provide global distribution capabilities, integration with discovery and playlist platforms (such as Topsify), e-commerce tools and performance marketing solutions.
The deal follows the release of six electronic press kits, each featuring five tracks tied to the project’s five narrative multiverses: Jamska, Alpha Ceti, Gama Liry, Sanhana and *25C. A sixth collaborative volume unites all the universes and DJs into a single collective EPK.
“We’re building a catalog that isn’t just listened to, but experienced,” said Lucas Piña, CEO/founder of 360 Worldwide Entertainment, in a statement. “Every DJ, every track, every universe has a purpose: to evoke emotions, expand the imagination, and forge a connection with an audience seeking depth, not just entertainment.”
“The ambition of this project requires precision, consistency, and a structure capable of operating at scale,” said Diego Benítez, senior vp of 360W Music. “ADA gives us that without compromising our independence. It allows us to maintain our vision while bringing it to the world.”
The 1,000-track series will be released over the course of this year and next, complemented by audiovisual content, virtual events and new immersive experiences. The project will culminate in MEF5 – Mega Extraterrestrial Fest, a three-day festival in Las Vegas that will unite the 25 DJs of the multiverse with guest artists from around the world. — Isabela Raygoza
