Spotify paid $10 billion to music rights holders in 2024, according to a blog post published Tuesday (Jan. 29) from David Kaefer, the streamer’s vp/head of music business.
Last year, Spotify reported that it finished the third quarter of 2024 with 252 million subscribers. “Today, there are more than 500 million paying listeners across all music streaming services,” Kaefer writes. “A world with 1 billion paying listeners is a realistic goal.”
Spotify’s $10 billion payout, a new record for the company, is roughly 10 times as much as it shelled out to the music industry a decade ago. Kaefer says the streaming service has now contributed roughly $60 billion to the music industry since its founding.
Also notable for Spotify in 2024 was CEO Daniel Ek‘s announcement to financial analysts in November that the company was “on track for our first full year of profitability.”
“We’re not here to merely optimize for today,” he added. “As you think about Spotify in 2025 and beyond, picture a company that operates with the same disciplined management you’ve seen this year, but one that also has the ambition to seize the opportunities presented by what’s happening in technology. In the near term, I see potential for transformative shifts in music discovery and new ways to connect artists and fans like never before.”
On Sunday (Jan. 26), Spotify announced that it had reached a new direct deal with Universal Music Group that will impact the company’s recorded and publishing royalty rates. “Constant innovation is key to making paid music subscriptions even more attractive to a broader audience of fans around the world,” Ek said in a statement regarding the news.
This sentiment was echoed in Kaefer’s blog post on Tuesday. “We offer an ad-supported free tier, while some services don’t,” he writes. “Beyond the ad dollars this generates, more than 60% of Premium subscribers were once free tier users. Bringing in users who don’t expect to pay for music, and deepening their engagement, means they’re more inclined to become subscribers in the future.”
“Onboarding people to paid streaming,” he continues, “is precisely what has increased our payouts — tenfold — over the past decade.”
Spotify will report its fourth-quarter earnings on Feb. 4.
