On Thursday (Nov. 13), Spotify launched a new tier of its subscription service, Premium Platinum, in India, Indonesia, South Africa, Saudi Arabia and the United Arab Emirates.
The Premium Platinum plan takes the place of Premium Family plans for new subscribers in these markets. Spotify support page in India, for example, notes that the multi-user Premium Family plan “is only available for users that signed up for Premium Family before November 13th, 2025.” (Support pages for the other four markets do not have the same declaration, but Premium Family is no longer listed as an available option for new subscribers on the other countries’ Spotify websites.) A Premium Platinum account can be shared by up to three people, while a Premium Family account can be shared by up to six people.
Premium Platinum includes lossless audio quality (up to 24-bit/44.1kHz), which began rolling out as a standard feature in 50 markets, including the U.S. and U.K., in September. Other features include the ability to mix playlists, a personal AI DJ, AI playlist creation, the ability to connect to DJ software, and, in some markets, audiobook listening.
The prices for Premium Platinum range from 50% to 89% more than Premium Standard. In India, Premium Platinum costs 299 rupees ($3.37) per month, 50% more than Premium Standard’s 199 rupees ($2.29) price tag. In South Africa, Premium Platinum costs 179.99 rand ($10.55) per month, 89% more than Premium Standard’s 94.99 rand ($5.57) price. Platinum includes audiobook listening time in South Africa.
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Spotify offers the same suite of Premium tiers in each of the five markets: The affordable Premium Student, the low-priced Premium Lite, the Premium Standard, and the more expensive Premium Platinum. Features are doled out according to price. Premium Platinum offers the most features and carries the highest price. Premium Lite has the lowest audio quality (up to 160kbps) and does not allow for offline listening to downloaded files. Premium Student and Premium Standard have better audio quality (up to 320kbps) and offer the ability to download files for offline listening.
What Premium Platinum does not include is the kind of “superfan” features that have been discussed by Spotify and record label executives. During Universal Music Group’s Oct. 30 earnings call, CEO Lucian Grainge discussed AI-driven tools that could “revolutionize” how fans interact with music, such as a “sophisticated, highly personalized chatbot.” And earlier on Thursday, Spotify CFO Christian Luiga mentioned “mixing tools” when discussing ways Spotify increases engagement while speaking at the Morgan Stanley European Technology, Media and Telecom Conference.
