Sony Music UK has appointed Azi Eftekhari as its chief operating officer, effective immediately. Reporting directly to Jason Iley, chairman and CEO of Sony Music UK & Ireland, she’ll oversee key operational areas, including the label’s Commercial Group, and play a pivotal role in shaping the company’s overall growth strategy.
Eftekhari brings two decades of experience in the music and entertainment industries to her new position, having most recently served as co-president of Universal Music Recordings, managing global artists such as The Beatles, Elton John, Amy Winehouse, The Rolling Stones and The Spice Girls at the label’s catalogue division.
Prior to UMG, Azi held a significant role at YouTube as head of label relations, where she spearheaded the launch of YouTube Music across Europe and secured a landmark partnership with The BRIT Awards, further cementing her reputation as an innovator in the intersection of music and technology. Additionally, she co-led Remedy Inc., a creative agency delivering projects across music, theatre and branding.
Eftekhari’s career began at Mercury Records, where she collaborated with Iley as director of digital and publicity, contributing to campaigns for artists like U2, Justin Bieber and Rihanna. Her leadership extended beyond individual companies, as she also served on the boards of the Official Charts Company and the Entertainment Retailers Association, showcasing her influence within the broader music industry.
Iley expressed confidence in Eftekhari’s “depth of experience straddling the world of music, tech and culture combined with commercial acumen,” while Azi voiced her gratitude for the opportunity to work with Illey. “He’s built an exceptional, future-facing company and I look forward to playing a part in continuing to champion the incredible roster of artists,” she said. “In this rapidly changing marketplace, there are many exciting opportunities to harness, and I can’t wait to help drive the business into the next chapter.”
