Brazilian soccer legend Ronaldinho has launched a new venture in the music industry with the brand-new label Tu Música, Billboard can exclusively announce Monday (March 30). Headquartered in Miami, the label aims to unite artists, cultures and markets while establishing a platform for large-scale music creation and distribution.
“Music has always been a big part of my life. It’s been with me during the most important moments, on and off the pitch,” said Ronaldinho in a statement. “Now I want to take that energy everywhere — connecting cultures and creating opportunities for artists from anywhere.”
With the launch of Tu Música, Ronaldinho “takes another step in his journey beyond [soccer], expanding his presence in the entertainment industry,” notes a press release.
Initially focused on Latin America, Tu Música will leverage the region’s growing cultural influence and the visibility of the FIFA World Cup — which runs from June 11 to July 19 — with plans to expand into Europe, Africa, Asia and the Middle East. The label’s first project will be a World Cup-inspired album that brings together artists from various countries. The week of April 6, artists and songwriters will have the opportunity to submit their work, with chosen tracks set to feature on the album.
Born Ronaldo de Assis Moreira (a.k.a. Ronaldinho Gaúcho), the Porto Alegre native is widely regarded as one of the greatest soccer players in history. A two-time FIFA World Player of the Year (2004, 2005), UEFA Champions League winner (2006, Barcelona), and FIFA World Cup champion (2002, Brazil), Ronaldinho is celebrated for his unparalleled skill, creativity and iconic free kicks that have inspired generations.
Tu Música was co-founded by Roni Maltz Bin, CEO of Sua Música Group; Allan Jesus, CEO of ASJ; and Roberto de Assis, Ronaldinho’s brother and longtime manager. The label will leverage Sua Música Group’s expertise in distribution and marketing, while ASJ will provide talent management and brand partnership support.
