Ryan Castro and Nike have teamed up for a new collaboration, Billboard can exclusively announce.
The Nike by Ryan Castro capsule — available for a limited time at Nike’s flagship stores in Bogotá and Medellín — features customized designs by “El Cantante del Ghetto,” including T-shirts, jackets and shoes with unique laces and tags accessories. Honoring the intersection of sports, reggaetón and Colombian culture, each piece has been created to capture the vibrant energy, attitude and creativity that define the artist and the brand, according to the press release.
“Collaborating with Nike for this exclusive capsule is a dream come true for me,” Castro said in the release. “My love for fashion and music has always been deeply connected — both are ways I express who I am and where I come from. I made my break in the music industry with a song titled ‘Jordan,’ and to now be partnering with such an iconic brand feels like a full-circle moment.”
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“Jordan,” which entered both the Billboard Global 200 and Global Excl. U.S. charts in 2022, “is the song that everyone identifies me with. I feel it’s my biggest hit because it relates to urban street fashion and my personal flow,” he previously said to Billboard.
Coinciding with Nike by Ryan Castro, the “Mujeriego” singer will kick off his El Cantante del Ghetto tour on Sept. 6 with a sold-out show at Bogotá’s Movistar Arena.
In the fall, he will also hit the road with Blessd for a 15-date joint trek called Ay Bendito Ghetto. Powered by Touring the World and Seitrack US, the tour will kick off Oct. 31 in San Jose, Calif., and wrap on Dec. 1st in Atlanta after visiting key cities such as Los Angeles and Miami.
