Rita Ora has shared a new single called ‘All Natural’, along with a music video directed by Taika Waititi. Watch below.
The smouldering, electro-pop track was made with Grammy-winning producer and songwriter Joel Little (Taylor Swift, Lorde, Gracie Abrams, Sam Smith). It explores the theme of transformation and finds Ora on a journey of self-discovery.
“‘All Natural’ is one of the most personal songs I’ve ever made. For me, it’s about learning to love every side of yourself – the strong and the fragile, the light and the shadows,” Ora explained.
“Working with Joel was such a gift; he has this rare ability to take something deeply intimate and turn it into music that everyone can feel as their own. This song is really about growth, healing and self-discovery.”
She added: “My hope is that when people hear it, they connect with their own journey and feel seen in it.”
The song follows on from Ora’s summer 2025 singles ‘Heat’ and ‘Joy’. The singer’s third and most recent album, ‘You & I’, was released in 2023.
‘All Natural’ is accompanied by an official video, helmed by Ora’s husband and esteemed filmmaker Waititi (Jojo Rabbit, Thor: Love And Thunder).
“Working with Rita is the easiest job in the world. I’m not even sure I could call it work. It’s literally pointing a camera at your best friend who happens to be criminally gorgeous and effortlessly talented,” said the Grammy and BAFTA-winning director.
“I mean, I wasn’t even operating the camera; I just told the guy where to point it. And all the while, we got to listen to this absolute gem of a song. It’s actually a dream thing to do.”
According to a press release, Ora “opens a new chapter” with ‘All Natural’, “one that feels sharper, stronger and truer to herself than ever before”.
Upon announcing ‘You & I’, Ora said her marriage to Waititi had “changed her forever”, and that her husband had inspired her to write music again. The couple got married in 2022, with Waititi later revealing that Ora had proposed to him. “I said yes instantly,” he said.
In other news, Taika Waititi is currently developing a musical based on the infamous Fyre Festival. Rita Ora is slated to produce the stage show.
