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Red Hot Chili Peppers’ Anthony Kiedis launches “concert-friendly” canned coffee brand, Jolene 

Red Hot Chili Peppers frontman Anthony Kiedis has launched his own brand of “concert-friendly” coffee.

Dubbed ‘Jolene’, the new brand comes in collaboration with his longtime friend Shane Powers and is marketed as “built to move with the rhythm of live entertainment and meet the ambition of those living life to the fullest” (per Billboard).

Live Nation is an equity investor, and the cans will be available at its festivals and amphitheatres – including huge US venues like the Gorge Amphitheater (Washington), Northwell at Jones Beach Theater (New York) and the Allianz Amphitheater (Richmond, Virginia).

Jolene is sourced through an all-female co-op in Peru and is said to “directly support the women growers and their communities.” The name comes as both a nod to the phrase “cup of Joe” and to the classic Dolly Parton song of the same name.

Two flavours are available, cold brew and oat milk latte. It will be available for purchase online at retailers in Los Angeles and New York, as well as at the aforementioned Live Nation venues and events. At the live music events, it will be on offer both on its own, and as part of four signature cocktails.

According to a new description, the origin of Jolene goes back years, and Kiedis recalled how the idea for it first arose. “Shane shouted at me down the sidewalk ‘Let’s do something!’ I shouted back ‘how ’bout coffee’? He said ‘done.’ And so began the adventure of putting a high-quality spin on a can of coffee,” he said (via Billboard).

Live Nation’s global president of Media & Sponsorship, Russell Wallach, shared a statement about the collaboration too, stating: “Fans want options that fit the pace and energy of live music. Cold brew has come up again and again, and Jolene delivers — it’s high quality, easy to enjoy, and adds something new to the fan experience. It’s one more way we’re evolving to meet what fans are asking for.” Find out more about Jolene here.

With the new brand, Kiedis is the second rock star to have recently put his name towards a new coffee-related launch. Last summer, Green Day announced a signature brewer and coffee kit to mark the 20th anniversary of their hit album, ‘American Idiot’. It came as a partnership with Punk Bunny Coffee, the coffee company the band founded in 2015.

In other RHCP news, the band are set to be part of the voice cast in season four of Netflix’s Love, Death + Robots. The members will feature in the premiere episode, titled ‘Can’t Stop’, and it will see marionette puppet versions of them. It is reportedly directed by David Fincher and comes as a spin on the band’s iconic 2003 performance at Slane Castle.

Earlier this year, RHCP performed at the FireAid benefit concert in Los Angeles in January to raise funds for the city following the devastating wildfires that swept several neighbourhoods earlier in the year.

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