From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
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Premios Juventud Agents of Change
Premios Juventud announced that Carlos Vives and Myke Towers will be recognized as this year’s “Agents of Change.” This honor celebrates their unwavering commitment to social impact, community development, and cultural preservation throughout Latin America, according to a press release.
Carlos Vives will be honored for his dedication to cultural and community development across Colombia and Latin America through his Tras La Perla Foundation. Meanwhile, Myke Towers will receive this distinction for his work with the Young Kingz Foundation, a nonprofit organization focused on empowering vulnerable communities in Puerto Rico and Latin America.
The awards show will broadcast live from Panama City on Thursday, Sept. 25 at 7 p.m. ET via Univision, UNIMÁS, Galavisión, and ViX.
“La Buena Vibra”
Morat joined forces with the Colombian Football Federation to launch the “La Buena Vibra,” or good vibes, initiative on Sept. 4 in Barranquilla, during the Colombia national team’s match against Bolivia. According to a statement shared with Billboard, the purpose of this campaign is to “convey a message of unity, respect and camaraderie, inviting fans to experience and enjoy soccer in peace, together with family and friends.”
Gloria Trevi & Rauw Alejandro Honored
The Latin music stars received special recognitions on Thursday, Sept. 4 at the 2025 Hispanic Heritage Awards, which took place in Washington, D.C. Rauw was honored with the Vision Award and Trevi with the Legend Award.
The Mexican pop star shared a heartfelt message during her speech: “This recognition would not exist without the Latino community that works and fights tirelessly for their dreams, their families, and themselves,” she said. “This award is like an embrace of hope for humanity, a humanity that’s capable of more tenderness.”
Upon receiving his award, Rauw expressed: “I am the son of a cultural crossroads, and what a great blessing it is to carry this mix in my blood, because it is what guides my art and my path.”
“Nuestros Colores”
Mexican singer-songwriter Mario Bautista performed “Nuestros Colores,” the 2025 Leagues Cup anthem, during the final match between Inter Miami CF and Seattle Sounders CF on Aug. 31. The game took place at the Lumen Field in Seattle where Bautista performed to a crowd of nearly 70,000 fans.
The song was produced by Emilio Estefan Jr. and also features collaborators Taboo (Black Eyed Peas), Emily Estefan, Emilio Regueira (Los Rabanes) and Richaelio.
