Kendrick Lamar hid a bunch of Easter eggs in his historic Super Bowl LIX halftime show. But there’s one little nod you may have missed, but Paramore‘s Hayley Williams sure didn’t. The rocker slipped into the comments on the Instagram feed of Good Dye Young earlier this week to jump for joy after see that Lamar and SZA’s backup dancers had used the hair color brand she co-founded with stylist and makeup artist Brian O’Connor.
“Peekaboo ❤️💙 GDY Spotted on the Super Bowl Halftime Stage 🤩 @kendricklamar & @sza Dancers’ showed up and showed outtt with Good Dye Young custom split dye by @luckylettty ✨ 🏈
#superbowlhalftimeshow #superbowllix #kendricklamar #sza,” read the post from the company alongside a picture from the most-watched halftime set of all time in which a smiling Lamar is posing alongside four dancers with half black/half red hairdos. Williams couldn’t believe it either, adding in the comments “screamin at my tv!!!!!”
Fans were also hyped for the surprise rap-rock crossover, equaling Williams’ excitement in their comments, including: “@yelyahwilliams just know the Black girlies have been waiting for you to come back to the scene since airplanes dropped. If a kdot collab is on the table, pleaseeeeeeee make it happen” and “Putting in my suggestion to rename this color, ‘Red Resistance’. It will become a nationally recognized color to help identify what side of the revolution you are on. ❤️#wearetheresistance✊🏻✊🏼✊🏽✊🏾✊🏿.”
The praise continued, with other comments reading: “Hell yessss i watched this and immediately thought to myself ‘i wonder if that color is GDY’ 👏👏👏❤️❤️❤️” and “I really appreciate GDY, Brian and Hayley showing support and recognition of SZA, Kendrick and everyone else there yesterday, who are spreading a very crucial message at such a critical time. Everything and everyone has a role to play, the revolution will not be televised. But the message will..”
