After scoring a record deal with Sony Music Latin in 2018, entering the Billboard charts for the first time in 2020 and a Latin Grammy nomination for best new artist in 2021, Paloma Mami has no plans of slowing down in 2025.
Earlier this year, the New York-born Chilean artist signed with George Prajin’s Double P Management, becoming the first female artist and the first non-Mexican act to join the roster that also includes Peso Pluma, Tito Double P, Gabito Ballesteros, and Santa Fe Klan.
“I hadn’t had a manager for many years, and I had something specific I was looking for,” Paloma Mami tells Billboard. “I needed a lot of strength and masculine energy because I have all the feminine energy. My team has always been my mom and my sister, but we needed that focus and the ability to reach the goal directly.”
Paloma, whose real name is Paloma Rocío Castillo Astorga, met Prajin and his team in Los Angeles and instantly felt a connection — one that promised stability.
“It was hard to be consistent with my fans, with my music, with my record label; there were always gaps. So now I have a whole team, and we’re really strong. I’m excited to have that consistency and be able to focus solely on my music,” she notes.
George Prajin & Paloma Mami
John Rodriguez
Now, with a new management in tow, the former Billboard Latin Artist on the Rise has also released her sophomore studio album CÓDiGOS DE MUÑEKA with 11 polished tracks that best represents who she is as an artist and person today.
“It was born from a lot of inspiration. I felt like on this album I wanted to show many sides of me and be more versatile with my music,” she says of the set’s concept. “Dolls can do everything: they have different jobs, many talents, and styles. For me, the doll is ultra-feminine, ultra-empowered, with a lot of attitude, and I wanted that to be the message of the album. With each song, I wanted to show a different side of me, based on what I felt while I was creating it.”
CÓDIGOS—which includes collaborations with Rauw Alejandro, DannyLux, and Pablo Chill-E, among others—debuted at No. 12 on the Top Latin Pop Albums chart in July.
“There was a lot of intention that it was going to be a very free album, and it was going to show a fun side of me that I felt I’d lost for a while,” she expresses. “Sometimes when you’re creating, you think a lot about what people want to hear, and I was in a box for a long time. With this album, I was able to truly create from my heart and my feelings—it was my intuition that the songs were telling me. People are connecting with it because it has that part of me.”
