Fresh off his standout set at Billboard Hip-Hop/R&B LIVE 2025, Odeal has been tapped as Amazon Music’s newest Breakthrough Artist, joining the streaming service’s signature developing artist program designed to spotlight and elevate rising talent.
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“Through my travels and experiences around the world, my music has become a reflection of the diverse cultures that have shaped me. Every place I’ve been has added new depth to my sound and my story,” said Odeal. “With the support of Amazon Music, I’m excited to take that fusion even further and continue pushing creative boundaries.”
Odeal performs onstage at the Billboard R&B/Hip-Hop LIVE held at Webster Hall on September 05, 2025 in New York, New York.
Deanie Chen
Under this initiative, the Love Renaissance (LVRN) Records signee will receive wide-ranging support from Amazon Music, spanning bespoke video content, a global marketing campaign, increased playlisting, and exclusive performance opportunities. Odeal’s Breakthrough campaign will be developed hand-in-hand with the artist and his team, with the goal of making his most ambitious creative visions a reality.
Odeal performs onstage at the Billboard R&B/Hip-Hop LIVE held at Webster Hall on September 05, 2025 in New York, New York.
Deanie Chen
Amazon’s support will extend well beyond music, with opportunities that include custom merch drops on Amazon.com, livestream performances via Twitch, and integrations with Amazon Fashion. It’s a comprehensive push that underscores Odeal’s growing global profile and the momentum he’s building in 2025.
The Breakthrough Artist program has helped propel a diverse roster of stars, including pop force Chappell Roan, breakout rap star BigXthaPlug, country standout Bailey Zimmerman, and singer-songwriter Benson Boone. Odeal’s addition to that lineup marks another step in his ascent.
Odeal at the Billboard R&B/Hip-Hop Power Players held at Unveiled on September 04, 2025 in New York, New York.
Erica Harris DeValve
Earlier this year, he collaborated with Amazon Music on an Amazon Original release, “London Summers (HARUNA Remix),” which reimagined his single through the lens of London-based producer/DJ HARUNA. The track highlighted both Odeal’s versatility and the city’s golden-season energy, setting the stage for what’s next in his breakout journey.
Odeal’s recently released The Summer That Saved Me marked a transformative chapter for the boundary-blurring artist, capturing a season of freedom, self-discovery, and emotional clarity. From euphoric rare sunny summers in London to the soul-searching nights of Miami, the project blends global sonic textures with soulful introspective lyrics to explore themes of presence, intimacy, and healing, all through Odeal’s distinctive lens.
