In the spiritual sequel to his legendary 2004 Victoria’s Secret commercial, Bob Dylan has provided narration for a new trailer announcing Machine Gun Kelly‘s next album, Lost Americana.
“Lost Americana is a personal excavation of the American dream — a journey to find what’s been lost,” Dylan drawls in the short clip. He goes on to describe the album as “a love letter to those who seek to rediscover” and “a sonic map of forgotten places, a tribute to the spirit of reinvention, and a quest to reclaim the essence of American freedom.”
Dylan’s narration is accompanied by a montage of home movie footage of MGK and friends, including some shots of the musician riding a motorcycle decked out in a custom Lost Americana biker jacket.
There’s a snippet of music, too, at the end of the clip, a wild synth arpeggio that jumps out after Dylan says: “From the gold neon diners to the rumble of the motorcycles, this is music that celebrates the beauty found in the in-between spaces. Where the past is reimagined and the future is forged on your own terms.”
Along with sharing the trailer, MGK said Lost Americana would arrive Aug. 8. The album will be his first in three years, following 2022’s Mainstream Sellout. MGK has yet to reveal the full track list for Lost Americana, but the album will feature his recent single, “Cliché.”
“Cliché” is actually one of several songs MGK has dropped this year, along with “Your Name Forever,” “Come Pick Me Up,” and a cover of the Goo Goo Dolls’ “Iris” with Julia Wolf. It’s unclear if any of these songs will also appear on the album.
As for Dylan’s involvement in the trailer, it comes after the legendary singer-songwriter posted, seemingly out of nowhere, a video of MGK rapping on his Instagram earlier this year. Even MGK was astounded, revealing he learned of Dylan’s post while discussing with friends some of his concerns and reservations about his next album.
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“Just the originator of doing everything opposite of what people wanted him to do, randomly posting a video of me back in the day rapping in a vinyl shop,” MGK said. “I’m just like, ‘What the fuck?’ Just trust the signs, man. That was so cool. I’m so grateful.”
For those looking for some insight into the ever-mysterious movements of Dylan’s taste and artistic predilections, who crave some explanation for how he even became aware of Machine Gun Kelly in the first place, Dylan scholar Ray Padgett shared a theory on Bluesky that is as hilarious as it is believable. “All because the dude has the same name as an old gangster Bob was googling. What a ride,” Padgett wrote.
