Madame Tussauds has revealed 13 new Taylor Swift wax figures, which are set to launch in 13 cities worldwide. Check out a first look at them below.
Announced today (July 23), the multi-figure launch is the most ambitious in Madame Tussauds’ 250-year history, and is designed to celebrate the pop star as one of the most influential and successful artists of the 21st century.
It comes after the singer wrapped up her record-breaking ‘Eras Tour’ last December – playing the final of her 149 shows that took place across 21 months in Vancouver.
The dates grossed a record-breaking $2billion through ticket sales, saw Swift bring out numerous special guests for the performances, and make headlines for the charity work she did along the way.
Now, to immortalise the live shows, Madame Tussauds has unveiled 13 new Swift wax figures, which will be on display worldwide.
Two will head to the UK, with one on display in London and the other in Blackpool, and the rest will be featured in Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, Nashville, New York, Orlando and Sydney attractions.
One will also be kept as a touring figure and appear at various Madame Tussauds globally. It will kick off its residency in Shanghai.
The figure on display in London is inspired by the second of Swift’s eight nights at Wembley Stadium, which she played in June and August last year. Titled ‘Lover’, the figure shows her in a replica of her orange Versace leotard, embellished with pink and purple detailing.
For the one showcased in Blackpool, titled ‘Red’, it shows her in the classic red-to-black ombre embellished playsuit that was featured in the first and second leg of her shows.
The wax figures will be available to view from Friday (July 25), and were made by over 40 artists over the span of 14 months.
“Taylor Swift is a generational icon and a cultural powerhouse,” said Laura Sheard, Global Brand Director at Madame Tussauds. “Madame Tussauds has a centuries-old legacy of holding a mirror up to the world of fame, immortalising the profiles that are making an imprint on the day’s culture.”
“Taylor Swift’s influence spans music, fashion, film, activism and even the economy,” Sheard added. “The phenomenal success of her record-smashing tour is the perfect moment for Madame Tussauds to immortalise with 13 figures – Taylor’s lucky number – across four continents to ensure we’re reaching as many fans as possible. We just know they are going to love it as much as we do.”
Danielle Cullen, Madame Tussauds’ Senior Figure Stylist, continued: “This is the most ambitious project in Madame Tussauds’ 250-year history which only feels right to reflect the stratospheric status of Taylor Swift.
“We’re honoured to have worked closely with fashion houses like Roberto Cavalli, Vivienne Westwood, Versace, Christian Louboutin, Alberta Ferretti and Etro to recreate some of the ‘Eras Tour’s most iconic looks… It feels a fitting celebration to give Swifties the chance to commemorate moments from this once-in-a-generation tour in a way that only Madame Tussauds can.”
With the 13 new figures celebrating the ‘Shake It Off’ singer, this launch is the biggest undertaking by Madame Tussauds since it unveiled seven Harry Styles figures in 2023, and eight Lady Gaga figures before then in 2011.
Visit here to find out more about the launch.
The legacy of the ‘Eras’ tour became prominent long before its completion last winter. By the tour’s midpoint in 2023, it made history when it became the first to gross $1billion (£796million).
In total, 10,168,008 people across the world attended the tour, and it sold $2,077,618,725 (£1.6billion) worth of tickets, per the New York Times. This doubled the record for any other concert tour in history, including Coldplay‘s ‘Music of the Spheres’ tour, which in August 2024 was announced as the highest-grossing rock tour ever.
NME caught the tour’s first UK show in Edinburgh back in June 2024. In a five-star review, Hannah Mylrea wrote: “Despite being an arena show, in a huge, cavernous venue, Swift and her fans have managed to cultivate a community. Strangers swap friendship bracelets, laugh and cry together, and embrace the tour’s in-jokes and lore (for example shouting “one, two, three, let’s go bitch” during ‘Delicate’).
“It’s the power of Swift, an artist who’s inspired not only the renaming of a Scottish Loch, but also countless fans to come out and embrace being a part of the Eras family. With The Eras Tour, then, Swift’s managed to craft a marvel of a show that comes with a beating heart.”
