SXSW London announced the initial batch of showcasing performers for the first-ever U.K. edition of the iconic music festival on Monday morning (April 7). Taking place from June 2-7 in Shoredictch, U.K., the event will feature sets from Mabel, Alice Glass, Sasha Keable, Miraa May and NAO, who will take the stage at more than a dozen venues, including Shoreditch Town Hall, Notion, Soul Surge, The Blues Project, Village Underground, Strongroom Bar, 93 Feet East, XOYO, Brick Lane Tap House, Colours, Juju’s and Jaguar Shoes, among others.
Among the other 100 Afrobeats, dancehall, blues, drill, drum & bass, dub, electronic, folk, funk, grime, hip-hip, jazz, metal, rock and soul acts from around the world slated to perform are: Aja Ireland, Ace Clvrk, Anthonia, Balter, Bemz, Benefits, Bison Rogue, Caleb Kunle, Cheb Mimo, Clara Serra Lopez, Coco & Breezy, Demae, Emmeline, Freddie Lewis, Gender Crisis, Gia Ford, Heartworms, Hiba, Hot Face, Hunnid22, Joejas, Kanis, Last Nubian, Lostchild, Mace the Great, Myylo, Nicole Blakk Sola Akingbola, The Deep, TwstXav and Zems, among many others.
In addition to the traditional mix of music from all over the world offered at the annual fest in Austin, TX, the first-ever U.K. edition will feature conference programming covering the intersection of AI technology and human creativity and the crafting of branded product experiences, as well as the SXSW London Screen Festival, with appearances from actress Gillian Anderson and screenings of upcoming films and TV series.
Among the other musical acts slated to perform at the event that will feature such themes as “Diasporic Electronica,” “Independent Spirit” and “Future Sounds” are: Blasé, Cooper T, Deca Ota, El Combo De London, Gbrl Prkfv Ensemble, Ivy Lab, Jaz Elise, Korda Korder, Lewis G Burton, Majur, Mayelli, Micromoon, Montanera, Polldarier, Ras-I, Sarah Angel, Sean Focus, Tatyana, SophieGrey and Werkha, among others.
“One of the things I love most about London is that you can step out of any tube station and find yourself in a distinct community,” said SXSW London head of music Adem Holness in a statement. “That’s exactly how I want our festival to feel — each of our music venues will be a gateway into a different international new music scene. We’re collaborating with the most exciting pioneers in underground music movements to present the future of music from their unique perspectives, and I’m beyond excited by the artists they’ve chosen to platform.”
Three-day passes are available now here, with music wristbands slated to go on sale on April 14.
Billboard’s parent company PMC is the largest shareholder of SXSW and its brands are official media partners of SXSW.
