LISA is continuing her Alter Ego roll-out by calling on some of her fellow female pop stars. The 27-year-old BLACKPINK star teamed up with Doja Cat and Raye for a sultry new single, “Born Again,” released on Friday (Feb. 7).
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The glamorous music video finds all three women musing the lyrics in a sleek black-and-white mansion, lounging in a living room space. The singer has been teasing her new collaboration throughout February, including the unveiling of the Neo-Noir cover art earlier this week. In the snap, the trio are seen in glamorous, elegant black gowns in a frame at the center of the page.
Alter Ego will be released in full on Feb. 28. The project follows a run of three singles in 2024, beginning with “Rockstar” — which reached No. 70 on the Billboard Hot 100 — and followed by “New Woman” with Rosalía and “Moonlit Floor (Kiss Me).” According to the press release, five locations represent the five characters LISA emulates on the LP, “each representing a unique personality.” “They are represented by the five points on a star, which has become a key emblem in the campaign,” the description adds.
In her Billboard cover story, she opened up about her perfectionism when it came to the upcoming project. “I’m trying to figure it out, the tracklist and everything, what I can change in there,” she explained. “Everything’s there. I think they’re going to be shocked at how capable I am [at] doing so many things.”
Stream “Born Again” in full below.
