Lexa Gates is ready to leave her “normal life” behind, and the 23-year-old’s not stopping until she’s sleeping in a mansion and hitting the “Lexa jig” on private jets across the globe.
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It’s been just over six years since her breakthrough “I Can Fly” fittingly pushed her to fully pursue music, after an ex-boyfriend taught her it was possible to record at home and upload songs to the SoundCloud matrix. The Queens native has quickly garnered a fanbase — which she says doesn’t have a name just yet — and established herself as part of the next crop of rap stars coming out of New York City.
Gates’ dexterity allows her to puncture beats with burly flows as refined as her signature Black winged eyeliner, and squeeze every last drop out of brutally honest takes on romance and failed relationships that leave a hole in listeners’ collective hearts.
She’s also hoping to deliver her Elite Vessel follow-up at some point this year, as Gates promises she has a project done that’s currently in the clearing process. However, for her next act, she refuses to be boxed in and wants to veer into the pop lane.
Gates says she’s doing “more singing and melody” while crafting a “more universally digestible” product. “Less niche, Queens native rapper,” she tells Billboard. “More true artist, global.”
Down the line, Gates — who was co-signed by SZA last year — wants to form the pop avengers and lock in with the genre’s A-list architects like Sabrina Carpenter’s secret weapon Amy Allen and Grammy Award winner Jack Antonoff. “I need to get in there with them,” she adds. “I still bring what I have to the table. We need that.”
Even outside of the music world, Gates has lofty goals to eventually lock down her own Erewhon smoothie and a Puma deal. Learn more about our Hip-Hop Rookie of the Month for March in the interview below.
Billboard: When you look back at your musical upbringing, what are some moments that stand out in changing your life?
Lexa Gates: I was dating a white rapper from Harlem who was enrolled in SUNY Purchase. He taught me that you can record yourself at home and put it on SoundCloud. Something could happen with that. [This was] when I was like 17.
Is that when you started to take music seriously?
Yeah, that’s when I started learning how to engineer myself and create a product.
How long did it take to reach the level where you felt, “I can kinda do this?”
Well, not that long. Nowadays, you can download Garageband on your phone and just make a song with a pair of headphones.
Is “I Can Fly” from around that time?
Yes, exactly — and everyone really loved that song. That boyfriend ended up being a hater about it. It happens.
Would you say that was a breakthrough moment for you?
Yeah, it really was. It would’ve had like 10,000 plays on SoundCloud, and I was like, “Whoa, who would’ve thought that people would actually like it?” It was fully organic. That’s how it was back then with SoundCloud. It wasn’t about any marketing or any schemes. No TikTok; Instagram was just your friends on there.
How would you summarize this last year for yourself? It’s been quite the elevation.
It’s been a lot, but I still feel like it’s nothing yet. I’m just getting started.
How has been dealing with fame for you?
Some girl just recognized me outside. No makeup, on my way to get my eyebrows done. She like, “Are you Lexi?” I’m outside my house, so that’s a little scary.
So you’re starting to get recognized outside a bit? At least in New York.
Yeah, that’s a good thing, and it’s what I want. Eventually, I just want to be constrained to the back of a car or a private jet and never get to live a normal life again.
Some people try to keep it as normal as they can be, and you’re on the other end of getting to this point and not having to deal with any of this.
It’s gonna be a nightmare either way. That’s not necessarily a positive. I’ll be like, “D–n, I wish I could go grocery shopping.”
The dating scene has gotta be crazy.
Oh, that’s already out the window. That’s already gone.
The days of swiping on Hinge are over.
Yeah, actually, I met that dude on Tinder — the boyfriend. Yeah, and we dated for a long time. You never know.
How’s performing been? I went to your show in Brooklyn last June.
Oh, the Elsewhere show? That one was pretty a–. The shows are great. I’m a lot more comfortable now. I remember in that concert, I was super nervous, and my mom was there and I barely moved on stage. I was just standing there with my arms crossed.
It was cool to see your fans bringing your flowers. Where did that relationship start to become a thing?
That’s just from begging a bum-a– dude to buy me flowers, to just having so much fruition in my career. People bringing me flowers that I don’t even know — but they love me. And I don’t have to be like, “Why didn’t you get me this?” Also, I heard that flowers raise a woman’s vibration. It’s like a natural thing. You can smell ’em.
How did your signature winged eyeliner come to be?
It was just like, me not going to school. I’m doing my makeup and trying to make the liner even on one side and the other side until it just became a giant Black block on my eyes. It gets to the point where you just get tired of washing it off and trying again, so you kinda just work with what you got. Now it’s more intentional. I get it perfect almost every single time.
What’s next on the music front? What are our plans this year?
I have a whole album done that we are in the process of clearing. I have like 20 songs done. I want to drop another album.
Did you do any work with Conductor Williams?
No, I didn’t, but I’m in conversation with him. We just haven’t gotten together. It’s crazy because I want to make pop music.
Is this something that feels natural to you, or you wanted to change it up and keep it fresh?
It was still natural for me. I had to be in L.A., of course. It’s still true to me, it’s just what I like now.
Yeah, you gotta pull up [to the office] and play that… You got some fans over here.
I’m really happy to hear that. I never even knew about all this ranking and status within the artist community until I got signed and spoke to [a media trainer], and she pulled up the Billboard [Hot] 100 and I realized, “This is like a sport.” [It’s a] pro athlete vibe. That’s also something I took with me into my new work. That’s why it has to be more structured and intentional.
How has being signed to a label influenced your creativity? Is it different being at a studio than at home?
They put a positive pressure on me. It’s still very personal. I work usually work one-on-one, just me and the producer so it’s not a whole organization in the studio yet, but I’m not closed out to the idea if I find the right people.
How was linking up with Jadakiss and Fabolous for “New York to the World”?
Brought me back to my roots. Just like the energy they bring — intimidating, smoking, but still down to earth and true to themselves. I had to be the girl with the hair did and my legs crossed, and just spit some s–t. They’re mad cool and super loving. Especially the producer, Scott Storch. Yeah, he’s a legend, so inspirational. He seems a little bit like an insane guy.
When did you start doing your dances across the city?
It was just an accident. I had to make content, so I was like, “Record me.” Then I just dance. It was never like supposed to be what it is. People just made it a thing. They love anything. They f–king told me. I was spinning around in circles and trying different things, but the dance is what stuck with me. They be calling it the Lexa jig. It’s actually kind of embarrassing now because that’s just how I dance in general so when I do it, it’s not the same anymore. I hear some music and I start dancing and I gotta stop myself.
What does your mom think about your music career taking off? I know she was an aspiring musician and put you in lessons and things growing up.
She’s really happy and is really proud of me. She loves everything I’m doing and supports me fully, but except for financially. Just emotionally.
I feel like on records you touch on romance, relationships and love. What do you think makes a perfect record for that kind of song?
I guess just capturing the moment of time that you’re in. Whatever is going on you just gotta get the last drop from it.
Do you hold certain things back on it or let it rip?
I don’t hold back, I let it rip. Sometimes it be just about even anybody in the room. I don’t really care. If I have to say it, I have to.
How was the experience of staying in the box for 10 hours? I feel like that broke through and saw it everywhere. It was kind of refreshing. For lack of a better term, I feel like we see a lot of bulls–t promo tactics that artists go through.
It was never supposed to be like a promotional thing. I think the label showed me that was the case when they were telling me, “Oh, we should do a halal truck outside and sell food to them.” I’m like, “What? No, it’s supposed to be art.”
How was it getting the SZA co-sign?
That was really surreal. All these things you feel like you want, then you get it — and then you’re still a human being in a body that’s rotting and digesting food and bleeding and breathing. You never float through the air and explode into sparkles. It’s all the same. She’s the GOAT. Very talented and beautiful woman.
How do you look at this next generation of New York City? We had Laila! up here and she showed you love.
I don’t know a lot of [artists]. I know a lot of people coming up, like Sailorrr. I know she got this [Rookie of the Month] spot last month. There’s so many people. Every day, something’s breaking. I like Molly [Santana] too.
I was watching an interview you did a couple of months ago and you said you were bordering on a spiritual psychosis, but being aware, in control. What does that mean?
I don’t even know what the f–k that means. It was very surreal to be on tour and be on a bus and have the shows selling out. It’s a beautiful thing, but also it’s nothing. You can only feel so much in a natural state where you just become disassociated to what’s happening so you can get the work done. If I thought, “Oh my God. This is amazing.” Then I wouldn’t work as hard as I do to do more.
I look at it from a sports sense: what would be your version of winning the NBA Finals or a Super Bowl? What’s your goal? What’s the top thing? What would I do after that?
I guess having that unethical, ungodly f–k you money out of art would probably be the end goal, or really winning to where anything is possible. That’s why people stop doing art — like, “All right, I don’t have to give it to people anymore. “Maybe they still do it behind closed doors. Even like Frank Ocean or Aminé. He just followed me, and I look at his page, and there’s nothing. If you really love art, you probably weren’t doing it for that in the first place, or for any type of outside validation or streams. It would be a luxury to be back at that point.
Does the fan base have a nickname yet?
No. I don’t know. Maybe we just call them my Flowers. It’s cute. Little Flowers. Like a Little Monster. I like Ice Spice, too. They should be my Beans.
Do you have any brand partnerships or business endeavors outside of music that you think would be dope for you?
Yeah, I want an Erewhon smoothie. I want to work with Puma. I love Margiela and Acne. Something fire. I really love coffee, too. It would be cool to a coffee-related thing. I like Blue Bottle Coffee.
Where’s Lexa Gates in 10 years?
Hopefully, in the best shape of my life. Financially free. I want a house and I want to own a bunch of houses. Is that a good answer? Where should I be? I want to be on Billboard. No. 1, I don’t see why not.