Dealing with major accidents without good insurance can be gnarly, and not the good kind. That’s why KATSEYE has partnered with State Farm for a new Super Bowl campaign, starring in a commercial that dropped Monday (Feb. 2) alongside Hailee Steinfeld, Keegan-Michael Key and Danny McBride.
In the minute-long spot posted to YouTube, the Sinners actress consults the fictional Halfway There Insurance company for her coverage needs, but quickly realizes that she went to the wrong place. Key and McBride star as unhelpful insurance agents who are more focused on rocking out to Bon Jovi’s iconic four-week Billboard Hot 100 No. 1 hit, “Livin’ on a Prayer,” causing loads of damage in the process.
The girl group comprised of Sophia, Manon, Daniela, Lara, Megan and Yoonchae show up to dance along to the rock song as the two men wreak havoc on a car that’s crashed into the side of the road — at which point Steinfeld concedes, “Should’ve gone with State Farm.”
The ad ends with a message reading, “To be continued …” In the description, the company promises that the second part of the campaign will air during the first quarter of the Big Game on Sunday (Feb. 8) for viewers to “see how the story ends.”
In the meantime, EYEKONS can also check out KATSEYE in a teaser clip posted to State Farm’s Instagram. The clip shows Sophia hilariously starstruck as she asks her bandmates, “Is that Jake from State Farm?”
The girl group’s Super Bowl ad is rolling out just one day after the 2026 Grammys, which KATSEYE attended. The sextet was nominated for best new artist — which went to Olivia Dean — and took part in the category’s traditional performance medley, singing Hot 100 hit “Gnarly.”
In January, KATSEYE dropped single “Internet Girl,” scoring its third Hot 100 entry with a No. 29 debut.
Watch KATSEYE make a cameo in State Farm’s new Super Bowl campaign above, and check out the Instagram clip below.
