Other people might ask a friend to hold their beer while they show off their best dance moves — but not Justin Bieber.
In the new music video for “Bad Honey” posted Tuesday (Oct. 7), the pop star keeps his beverage in hand while busting a groove in every corner of a cozy bar. Wearing multiple layers — including a chunky beanie and hoodie — a smiling, unshaven Bieber sings in between sips.
“I might just go give you my loving/ I might just give you a piece of my mind,” he croons. “I might just go ahead and do something/ But baby girl, you’re making me, making me sing.”
The Rory Kramer-directed visual boasts a similar casual, free-spirited vibe to the other music videos in Bieber’s Swag era. Past videos for the duo of albums have shown him chilling in the studio — such as in the “First Place” visual — and frolicking around the grounds of Coachella, which he’ll headline in 2026, for “Speed Demon.”
“Bad Honey” is one of 23 songs on Bieber’s Swag II, which arrived in September about two months after the first Swag dropped and debuted at No. 2 on the Billboard 200. The former featured a more straightforward pop sound, while the latter was heavily R&B-focused.
The singer now has his sights set on his upcoming festival set in the desert, which was announced in mid-September. Bieber will perform on both Saturdays of the two-weekend event, while Sabrina Carpenter and Karol G split the bill with him as headliners.
Watch Bieber’s new video above.
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