From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
J.Lo Reunites With Edward James Olmos
In the 1997 Selena film, Edward James Olmos played Abraham Quintanilla, Selena’s father, and Jennifer Lopez gave life to the tejano music icon. Now, the two are teaming up once again in a new project, the “Let’s Get Loud” singer announced on social media.
“From ‘Selena’ to now, this journey has come full circle…SWIPE to see the big news,” J.Lo captioned the then and now photos of her and Olmos. “We’re thrilled to welcome the incredible Edward James Olmos to ‘Office Romance’!”
See the heartfelt post here.
Viral Street Cleaner Debuts on Billboard Chart
Emerging Mexican folk singer Macario Martinez has made his Billboard debut through his collaboration with Eslabon Armado on the group’s set Vibras de Noche II, released last week. The 17-track set includes “Esa Noche,” the only collaboration on the LP, featuring the emerging 23-year-old Mexican folk singer. The song debuts at No. 50 on the multi-metric Hot Latin Songs chart, scoring Martínez his Billboard debut.
The chart feat comes just months after Martínez, the young Mexican street sweeper who captured the internet’s attention, went viral on TikTok after sharing a heartfelt video in response for the support of his song “Sueña Lindo, Corazón.”
Gente de Zona and MLB
Cuban duo Gente de Zona scored a home run with its partnership with the Major League Baseball (MLB). It’s song “Cosas Bonitas” by Gente de Zona was licensed by the league to be used in the Spanish official tease for the Opening Day 2025 in the MLB Network. The track — part of its upcoming Reparto album — was used across all Spanish social media platforms and the network aired it during their broadcast program on Thursday. Check out the clip below:
Chasing Sueños
YouTube’s AJ Ramos has teamed up with Toyota and Sonoro to launch the new podcast, “Chasing Sueños.” The seven-episode series is now available on Spotify, Apple Podcasts, and all major podcast platforms. The original podcast “celebrates ambition, resilience, and cultural identity,” according to a press statement. The episodes, which feature in-depth conversations with Latin stars such as Maffio and Edgar Barrera, are recorded in a custom-designed Toyota Studio. The artists “delve into pivotal moments of each artist’s journey—from side hustles and setbacks to breakthroughs and success stories,” the statement further adds.
Check out the episodes here.
Shakira, Shakira
The Colombian superstar has announced additional shows in Mexico as part of her Las Mujeres Ya No Lloran World Tour, including two more dates at the capital’s GNP Seguros Stadium on August 29-30, OCESA announced on Friday (March 28).
“Shakira continues to make history in Mexico! Due to high demand, another date of the Las Mujeres Ya No Lloran World Tour has been added at the GNP Seguros Stadium,” OCESA said in a statement. With the addition of dates, the Colombian superstar is set to break a record at GNP Seguros Stadium with eight performances at that venue over two separate phases of her tour – surpassing shows by other global stars like Paul McCartney, Metallica, Coldplay, and Taylor Swift.
The other recently-announced tour dates in Mexico will be at Estadio Corregidora in Querétaro on Sept. 2, Estadio Akron in Guadalajara on Sept. 6, and Estadio Cuauhtémoc in Puebla on Sept. 12.
Latin Women in Music
Billboard’s 2025 Latin Women in Music executives list has been revealed. The exclusive list comprises 45 executives “whose purview is singularly Latin or Latin American-focused, whether they are based in the United States or abroad, and whose work has a significant impact on the U.S. Latin market,” Billboard’s Leila Cobo explained. See the complete list here.
Meanwhile, on April 24, the Mujeres Latinas en la Música gala will air on Telemundo, honoring artists who have made an impact in the past year and beyond. Mexican star Ana Bárbara is set to host the ceremony.
