A new Jennie era is upon us. On Monday, the Blackpink star announced that she’ll release her next single, “Mantra,” on Oct. 11, as she shared a coquet teaser of the new song. The announcement comes weeks after she announced she had signed to Columbia Records.
“It’s not that deep/I’m not that drunk/Sometimes girls just gotta have fun,” she sings in the clip, which sees the artist biting into a cherry before winking for the camera. “Throw it back, all that ass/Me and my sis, we’re too attached,” she continues. “It’s not that deep, we’re not that dumb/Look at them bodies on the run//Inside glowing like the sun.”
The song then pauses as she declares, “You’re gonna feel this every day,” before showing off a flirty smile.
The new single comes about 10 months after she announced that she would launch her “solo journey,” a newly created label called Odd Atelier, which she founded and “aims to create new things that attract attention in a different way from what is usual or expected.” Columbia Records announced that it had signed Jennie in a partnership with Odd Atelier earlier this month.
“It’s just the beginning of what promises to be her biggest, boldest, and best era yet,” teased Columbia.
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“Mantra” will follow her last solo single “You & Me,” which dropped in October 2023. The Blackpink star also joined Matt Champion on “Slow Motion” and Zico on the single “Spot!” earlier this year. She released a collaboration for The Idol, titled “One of the Girls,” with Lily-Rose Depp and The Weeknd in 2023. Her first single as a soloist came in 2018 with the fittingly named “Solo.”
As for her Blackpink sisters: Lisa released single “New Woman” with Rosalía in August and “Rockstar” earlier this summer; Jisoo finished filming two Korean films over the summer; and Rosé signed a global solo deal with Atlantic Records earlier this week.
