J Balvin has been tapped as ESPN’s official music curator for the 2024-25 NFL Season. Balvin will work with ESPN throughout the 2024-25 NFL season to curate music for select ESPN Monday Night Football games. Balvin’s music selections will play in Monday Night Football promo spots, live telecasts and Monday Night Countdown for seven weeks this season, including two NFL Playoff weeks.
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In all, Balvin will provide music for seven games, kicking off his curation stint with his new song “DOBLEXXO” featuring Feid, off his recently released album Rayo. The first game for which Balvin will curate is the New York Jets at San Francisco 49ers on Monday, Sept. 9. However, Balvin’s music selection will begin playing this Friday (Aug. 30), when his track will be used during ESPN’s Week 1 Monday Night topical spot, a fast-moving clip featuring players from the Jets and the 49ers on the field, with Balvin’s music playing as the soundtrack. You can watch it here.
Balvin is the latest superstar to join the Monday Night Football music curation program, joining a list that includes music curators Timbaland and Justin Timberlake (2023), Marshmello (2022), Drake (2021), DJ Khaled (2020) and Diplo (2019).
“ESPN’s Music curation program with Monday Night Football continues with an artist that will amplify the bold and new music strategy,” said Curtis Friends, ESPN’s vp of sports marketing, in a statement. “J Balvin is a global icon whose influence hits with diverse cultures and genres. His music choices embrace the anticipation and excitement the ESPN football season offers, and we can’t wait for him to come along the season-long ride with us.”
Following the first game on Sept. 9, Balvin will select one song to use for each designated week. Although the tracks to be used have not been announced, they can be his own or someone else’s.
Here is J Balvin’s music curation schedule for the 2024-25 NFL season:
• Week 1: New York Jets at San Francisco 49ers
• Week 5: New Orleans Saints @ Kansas City Chiefs
• Week 6: Buffalo Bills at New York Jets
• Week 11: Houston Texans at Dallas Cowboys
• Week 18 Doubleheader: TBD
• Monday Night Super Wild Card: TBD
• Divisional: TBD
Balvin has long been associated with different sports and athletes, and in 2022, he became the first Latin artist to headline an NFL kickoff concert, performing at Long Beach, Calif., ahead of the first regular season game of 2022. Below is the first spot using Balvin’s music.
