Taylor Swift has caught the attention of the most elite investigative team the world has ever seen: The Swifties. The singer sent fans into overdrive on Monday, after several social media posts appeared to point to Swift teasing her next era. Seemingly back to her masterminding and easter egg-dropping ways, both Taylor Nation and the New Heights podcast page shared similar cryptic posts that fans think hint at an upcoming announcement.
Taylor Nation, an official branch of the pop superstar’s marketing team, posted a series of photos from the Eras Tour where Swift is perhaps not-so-coincidentally wearing orange in every shot. And to be even more specific, the carousel included 12 photos — leading fans to believe it’s a nod to the singer’s next album, which would be her 12th release. But it was the caption that really sent Swifties spiraling: “Thinking about when she said ‘See you next era… ,” Taylor Nation wrote. Of course, this is a callback to The Eras Tour book, where Swift signed off on her personal intro with that exact phrase, hinting at her next move.
At the same exact time Monday morning, in what would ostensibly be another corner of the internet, Travis and Jason Kelce’s New Heights podcast teased their upcoming guest on their social media accounts. Swifties were quick to spot that the blacked out guest looked like a shadow of the singer. Additionally, eagle-eyed fans took note of the orange background, which matched the orange pictures Taylor Nation posted (and isn’t the usual yellow background the New Heights podcast uses for thumbnails). In the teaser photo, the football stars both seem to be sporting Swift’s merchandise — and just like clockwork, the dominoes cascaded in a line for Swiftie’s TS12 theories.
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In May, Swift rocked the music industry with an announcement that was not about new music, but rather that she had finally gained back the master recordings to her first six albums. The singer shared the news in a letter on her website. “I can’t thank you enough for helping to reunite me with this art that I have dedicated my life to, but never owned until now,” she wrote. Swift didn’t end off the celebratory news with any cryptic message, but some fans noted that one word had 12 additional letters and was a nod to her 12th recording.
Of course, in typical Swift fashion, this could all amount to nothing — but that’s not nearly as fun as believing that this week could bring some major news to the Swiftie world. Even if there is an announcement, it still might not even be an album. It could literally be anything…or nothing! Either way, with Swift’s newfound freedom, the groundwork has been laid for her next move, and possibly, a new era.
