Imagine Dragons scored their fifth billion-view YouTube video this week when their 2017 single “Whatever It Takes” crossed the 10-digit rubicon. The beat-inflected rock anthem that topped-out at No. 12 on the Billboard Hot 100 in the summer of that year is spotlighted in the water-logged visual co-directed by the band’s frequent collaborator, Matt Eastin (“On Top Of the World,” “Believer,” “Roots”).
It opens with singer Dan Reynolds swimming through a flooded room past curios from the Overlook Hotel, the infamous site of the murderous action in Stanley Kubrick’s The Shining. It then smash-cuts to Reynolds launching into the song’s rapid-fire first verse in the same, now bone-dry, room, singing, “Falling too fast to prepare for this/ Tripping in the world could be dangerous/ Everybody circling, it’s vulturous/ Negative, nepotist.”
As the rest of the band joins him and the lights come up, things appear to be progressing toward a typical performance-style video. Then, all hell breaks loose. The ceiling begins to cave in and debris rains down all around, even as the group soldiers on and Reynolds leans into the chorus: “Whatever it takes/ ‘Cause I love the adrenaline in my veins/ I do whatever it takes/ ‘Cause I love how it feels when I break the chains.”
Cue the rain. As a downpour drenches the men mid-song, the gentle shower turns into a torrent, with the water slowly rising to their knees, then their chests, as a pair of spooky sirens dive into the now chin-high flood. Struggling to hold their instruments high enough to avoid the deluge, the men finally submit, slipping under the waves, with Reynolds continuing to sing, fully submerged while the women pull at his sleeves.
After a silent scene of the rockers floating listlessly in the water, Eastin (and co-director Aaron Hymes) switch up the elements and transport the guys to a desert scene in which the contents of the room are aflame, including Reynolds’ mic stand, as well as the drum kit and Dan Sermon’s guitar. The clip from the group’s third album, Evolve, went on to win the best rock video award at the 2018 MTV VMAs.
Watch the “Whatever It Takes” video below.
