MELBOURNE, Australia — Harry Moore is back in business with Lowtide, his new independent booking agency.
The Australian agent previously served as general manager at Lonely Lands Agency (LLA), where he led the team to deliver over A$50 million dollars in ticket sales for local artists across 2024-25, reps say.
Lowtide’s ethos is to focus on an “artist first” model, one that keeps the roster small to allow that focus and strategy on helping the artists reach grand goals, Moore explains.
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“I want to create a culture that positions artists and their needs at the forefront of the approach to their touring,” he tells Billboard. “There’s a difference between agents who fill dates to hit budgets and agents who move like business strategists working along side the artist and management to create long term, sustainable careers that culminate in steady growth. I want the culture at Lowtide to reflect the latter.”
At launch, the Lowtide roster includes Tones And I, Ocean Alley, Hockey Dad, The Cat Empire, Brad Cox, Boy & Bear, and others.
“At certain times,” Moore continues, “saying no and letting an opportunity go is the most powerful step towards growth. I also want to be known as a fair operator when it comes to my dealings with the rest of the sector. We need venues and promoters to survive and thrive so artists can do the same.”
Moore’s new business emerges from LLA, formed in 2019 by artist Tash Sultana, UNIFIED Music Group CEO Jaddan Comerford and Lemon Tree Music co-founder Regan Lethbridge. LLA is no longer an active brand, Billboard understands, with Comerford and Lethbridge this week announcing their new, separate agency, CORE.
“My philosophy for Lowtide is artists first, with a quality-over- quantity approach; music is so personal, the business side of it should be too,” Moore continues.
Visit lowtideagency.com for more.
