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While we love all Pokémon, it’s hard not to have a soft spot for Pikachu.
The electric-type Pokémon is extremely important to the franchise. Pal to Ash Ketchum and trainers everywhere, Pikachu is getting his flowers this Pokémon Day, Feb. 27, with a special collaboration from MAISON de SABRÉ. The designer accessory brand dropped a collection of ultra-adorable bags, bag charms and wallets in celebration of the pocket monster and Pokémon’s 30th anniversary.
The Pikachu-centric collection is live now on the brand’s website, along with Bloomingdales, Nordstrom, Farfetch, FWRD, Saks Fifth Avenue and Revolve. You’ve got six pieces total, all created with high-quality full-grain DriTan™ European leather and Pikachu motifs throughout. One of our favorites is The Medium Palais bag retailing for $779, a tan leather medium-sized bag with tons of personality. We’d consider this piece an everyday bag because it is roomy enough to hold all your essentials, (keys, phone, wallet etc.) but managable enough where you don’t feel like you’re lugging a brick on your shoulder. What’s better? It also doubles as a crossbody bag.
The front of the bag is affixed with a little embossed Pikachu motif laid out sleeping with little footprints in its wake. There’s also a hang tag adorned with an image of Pikachu’s iconic zig-zag tail. The bag’s interior is a butter yellow, and features a zip-up pocket to keep your bag organized. The zipper closure on the inside is a Pikachu tail, yet another cute addition.
We are also pretty obsessed with the three bag charms available in the collection, an extremely on-trend addition. The standard Pikachu bag charm retails for $89, while the other, a bag charm that doubles as a coin purse, retails for $149.00. The third is a Poké Ball bag charm, also available for $89 that zips up. Every bag charm can be attached to your bags, adding visual interest to an otherwise boring tote, or you can attach these to your keys. While bag charms have run their course, we still think that they’re an ingenious addition to any bag, trend or not.
“Pokémon has always been about connection and companionship,” says Creative Director and Co-Founder of MAISON de SABRÉ Omar Sabré. “We wanted the customer to feel like the trainer -carrying Pikachu through their day – while translating the character through craftsmanship.”
Earlier this year, Pokémon celebrated their 30th anniversary with a “What’s Your Favorite?” Super Bowl LX AD. The campaign featured artists Lady Gaga, BLACKPINK’s Jisoo and rapper Young Miko. The stars shared their favorite Pokémon, Jigglypuff, Eevee and Gengar respectively.
Shop MAISON de SABRÉ’s Pikachu 2026 Pokémon Day Collection Here
MAISON de SABRÉ The Medium Palais Pikachu Bag
This Pikachu-inspired bag also doubles as a crossbody. It is made of high-quality durable DriTan™ European leather.
MAISON de SABRÉ Pikachu The Coin Purse
This is a leather bag charm of Pikachu that doubles as a nifty coin purse. Pikachu is sleeping soundly on the outside while the interior is roomy enough to store loose change or a lip balm.
MAISON de SABRÉ Pikachu Leather Trifold Wallet
Our favorite detail from this wallet is the lightning bolt zipper, a nod to Pikachu’s electric powers. You’ve also got a tiny Poké Ball motif on the corner of the wallet.
MAISON de SABRÉ The SABRÉMOJI Pokémon Charm
This is one of three Pikachu SABRÉMOJI bag charms, all flashing different faces. The bag charm is made of leather and can be attached to your bag or keys.
MAISON de SABRÉ The SABRÉMOJI Pokémon Charm Poké Ball
This is the only SABRÉMOJI bag charm in the shape of a Poké Ball, the balls that you throw to catch a Pokémon. The bag charm is leather, like the others, and has gold hardware.
MAISON de SABRÉ Pikachu Small Leather Bifold Wallet
This is a bifold wallet, unlike the trifold in the collection, meaning it folds in half. This is a standard wallet silhouette but with Pikachu motifs throughout.
