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Super Bowl LX may not be for another couple weeks, but fans of Bad Bunny and the NFL can start celebrating football’s big night with a new merch collection. In collaboration with Ceremony of Roses, the Latin star and the NFL have released the Fans/Concho collection featuring a wide array of hats, hoodies, tees and plushies.
Adorned with Benito’s toad mascot, Concho, fans can celebrate the Seattle Seahawks, New England Patriots and the other 30 NFL teams in style. Both the hoodies and t-shirts include a front logo of Concho in full uniform and holding a football, each team’s main logo on the back and a small “Bad Bunny 2026” football logo on the sleeve. The New Era hats take a similar design approach with Concho appearing on the side of the cap and the team logo front and center.
Lastly, Bad Bunny is jumping in on the rising bag charm and Labubu trend with a collection of Concho plushies. These seven-inch-tall stuffed toy toads are fully dressed in uniform with a 3-inch carabiner clip attached.
Ranging from $40 to $100, start shopping the the “Fans/Concho” collection, including both Super Bowl teams below.
New England Patriots
Bad Bunny x New England Patriots Concho Hoodie
A navy blue sweatshirt featuring the Concho logo and “Bad Bunny 2026” logo on the sleeve.
Bad Bunny x New England Patriots Concho T-Shirt
A white t-shirt featuring the Concho logo and “Bad Bunny 2026” logo on the sleeve.
Bad Bunny x New England Patriots Plushie
A 7-inch-tall plushie toy with a 3-inch carabiner clip.
Bad Bunny x New England Patriots Concho Hat
A New Era cap featuring an NFL team logo and Concho logo.
Seattle Seahawks
Bad Bunny x Seattle Seahawks Concho Hoodie
A navy blue sweatshirt featuring the Concho logo and “Bad Bunny 2026” logo.
Bad Bunny x Seattle Seahawks Concho T-Shirt
A white t-shirt featuring the Concho logo and “Bad Bunny 2026” logo on the sleeve.
Bad Bunny x Seattle Seahawks Concho Hat
A New Era cap featuring an NFL team logo and Concho logo.
Bad Bunny x Seattle Seahawks Plushie
A 7-inch-tall plushie toy with a 3-inch carabiner clip.
If you didn’t know, Concho, was featured in Bad Bunny’s short film, which released alongside his most recent album, DeBÍ TiRAR MáS FOToS. Since then, the character continues to be used through out the Latin star’s branding.
The Fans/Concho Collection serves as the first release in a two-part series from Benito. A second merch collection, “Super Tazón,” is due out on Feb. 8, right after his live halftime performance. That collection will be the first official NFL Super Bowl merchandise to feature a Spanish translation. Stay tuned right here for updates, new product information and where to buy online.
Fans can pre-order the first part of Bad Bunny’s NFL merch collection on NFLshop.com now before it sells out.
