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Bose is celebrating music this summer with the release of two new products.
Get ready to upgrade your music and podcast listening experience. The tech brand unveiled their Bose QuietComfort Ultra Earbuds (2nd Gen) and Bose SoundLink Plus Portable Speaker available to pre-order now on Bose’s website. The earbuds retail for $299.00, while the speaker retails for $269.00. Bose also unveiled a third product, the SoundLink Micro Bluetooth Speaker (2nd Gen), a mini speaker retailing for $129.00 that won’t be available just yet.
Bose QuietComfort Ultra Earbuds (2nd Gen) in Deep Plum
Compact earbuds in a deep plum hue that filter out noise that comes in three colorways.
The all-new earbuds are compact and sleek, coming in three unique colorways including Black, White Smoke and Deep Plum. A riff on Bose’s best-selling OG QuietComfort Ultra Earbuds model, these buds include a range of upgraded details that enhance your listening experience from improved AI algorithms that enhance ActiveSense to better filter out sudden noise spikes for a smoother listening experience, to updated overall voice pickup and call quality. Additionally, the buds boast a whopping six hours of battery life so you’ll never be without your music.
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Bose <strong>SoundLink Plus Portable Speaker</strong>
A rectangular portable speaker in black that comes in three colorways.
Bose’s SoundLink Plus Portable Speaker is a new model for the brand. The mid-range portable speaker bridges the sound gap between the brand’s SoundLink Flex and the Max. The SoundLink Plus comes in three colorways, Black, Blue Dusk and a summery Citrus Yellow, and features one subwoofer, a tweeter and four passive radiators for a booming base that defies the speaker’s size.
The miniature construction is perfect for on the go listening and can be easily packed into a backpack, tote or purse. The SoundLink is portable-friendly thanks to its ultra-durable construction. The speaker is able to withstand anything you throw at it. It even floats in water. Additional features include a 20-hour battery life and a USB-C port capable of charging other devices while bumping your favorite songs.
We know waiting to pre-order can be a hassle, but why not curb your tech appetite with LISA x Bose’s latest collab? These earbuds currently retail for $399.00 and feature a glossy black finish and a chrome star, a signature of the K-Pop star’s since the release of her 2025 album Alter Ego.
Bose x LISA Ultra Open Earbuds
Bose x LISA collaborative earbuds with star graphics on the buds.
These buds are crafted to sit over the ears in a cuff-like fit, leaving you the ability to tune into the world around you while bumping to “New Woman” in the background. These buds have brag-worthy sound quality thanks to Bose’s OpenAudio technology that delivers rich, nuanced sound to your ear while minimizing sound leakage. The carrying case is also equipped with LISA’s star motif, a specific nod to her “Rockstar” era.
Bose SoundLink Micro Portable Bluetooth Speaker<br><a href=”https://www.target.com/p/bose-soundlink-micro-portable-bluetooth-speaker/-/A-52980540?preselect=82797325#”></a>
A mini portable speaker in three different colorways.
If you want to shop the original SoundLink Micro Bluetooth Speaker while you wait for the second-gen, you can also shop it at Target for $99.99. The old model comes in three colorways, although our favorite is the summer-y Blue hue. Beyond its powerful sound quality, this tiny speaker is perfect for packing away for tunes anywhere your summer plans may take you.