Training season’s not over just yet. Dua Lipa stars in the latest campaign for NBCUniversal as she hypes the women of Team USA ahead of the 2026 Milan Cortina Olympic Winter Games.
The British pop star struts through a winter wonderland in the snowy streets of Milan and shows off her polyglot skills, jumping from speaking Italian to English with ease.
Premiering during the Macy’s Thanksgiving Day Parade on Thursday morning (Nov. 27), Dua elegantly slides through Milan’s Galleria Vittorio Emanuele II center while shouting out Olympic skier Lindsay Vonn and Mikaela Shiffrin, snowboarder Chloe Kim and emerging figure skater Alysa Liu, all to the punchy disco-pop sound of Lipa’s Billboard Hot 100 top 40 “Training Season” hit.
Rocking a chic black fur, Lipa braves the cold, holding a dog and petting another Husky while uttering “see you there” in Italian to bring the frigid Olympic spot to a close.
“As a global music and fashion icon, Dua Lipa perfectly embodies Milan’s spirit — cool, confident, and world-class,” said NBCUniversal SVP of creative marketing in sports and entertainment, Joseph Lee. “This piece captures both Milan’s magic and the power of many of the women athletes who will define the 2026 Winter Olympics.”
The Opening Ceremony for the XXV Olympic Winter Games is set for Feb. 6, which can be viewed in primetime on NBC and Peacock.
As for Dua, the “Levitating” singer’s Radical Optimism Tour is heading to Colombia for a Bogota show on Nov. 28. Lipa will then head to Mexico for three shows in Mexico City to finish the global trek.
Watch Dua bring the cool to Milan for NBC below.
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